Chart of your day: Social network popularity predicated on share of social media minutes
You could have pointed out that Facebook isn’t obtaining the best press right now with the most recent insufficient data privacy revelations… That is along with the most recent statistics showing that Facebook usage is declining in younger audiences in accordance with eMarketer. This raises the question for marketers that when Facebook is declining in popularity in younger age ranges, is there other social networks that warrant more attention?
The latest insight from the comScore panel within their 2018 Global Digital Future in Focus comparing the entire popularity of social networks by share of time (for December 2017), suggests your options.
Most popular social networks predicated on share of minutes
You can easily see it is a sea of Facebook blue, which means this shows that regardless of the negative media hype about Facebook it will remain a significant audience channel for quite a while.
In the united kingdom you can view that Instagram makes up about around 10% of social media minutes, if you aren’t already exploiting the most recent Instagram ad techniques, then it’s worth looking at these, see our digital media cheatsheet for additional information. You’ll likely understand that since Facebook purchased Instagram, the ad offering is currently closely integrated and therefore you easily utilize the ad manager to start to see the reach and clicks it is possible to potentially get from using relatively new features like ads that run in Instagram Stories. You can even use similar Custom audience, retargeting and Lookalike advertising ways to boost reach that are offered in Facebook.
Moving from Facebook but still taking into consideration the younger audience, our social share of time charts implies that perhaps, surprisingly, Snapchat makes up about more minutes than Instagram. This perhaps isn’t surprising once you learn any tweens and just how much time they devote to Snapchat. eMarketer tells us that Snapchat won’t be far behind, with 21.1% of the population or 14 million people logged into Snapchat at least one time monthly in 2017. Much like Instagram, Snapchat has enjoyed strong growth—it almost doubled its user base between 2015 and 2016, and saw an additional increase of 20.2% in 2017.