Have you tried using webinars yet? What tools are you currently using to host and promote your webinars?
Do you intend to find out about what must be done to plan and promote a highly effective webinar? Smart Insights have kindly asked me to construct an instant Win because of their website – and it’s about webinars, from how exactly to set goals for webinars to locating ideas and topics also to promoting your webinar.
If you’re thinking about learning more about how exactly webinars might help you improve results for the business, be sure you take a look!
It covers literally every part of planning and promoting webinars in order that once you’ve finished going right through the complete course, you’re prepared to start recording your webinar to boost brand awareness, generate more leads for the business, and nurture more leads into becoming customers.
You’ll reach learn why webinars certainly are a great business tool and ways to reap the benefits of them, in addition to every part of planning and promoting a webinar:
- The various kinds of webinars you could create and the advantages of hosting webinars
- How to create goals for the webinars, how exactly to target them, and how exactly to decide on a topic
- How to market your webinar effectively on all of your different channels, including creating a landing page, establishing marketing automation, and far more
- What you should know about running your webinar
- And finally, how to proceed following the webinar is completed to obtain additional out of it
If you’re prepared to get started, continue reading for more information about a number of the best webinar tools to assist you plan and promote an effective webinar:
If you intend to turn webinars and online courses right into a business, Kajabi is a superb solution. As a full-suite platform, it can just about everything: creating and hosting webinars and online courses, establishing a branded web store, and building automated marketing campaigns to market your articles.
You may use Kajabi to create an internet site with a blog and web store – no coding necessary. From there, you could start populating your site with content, including, needless to say, webinars:
You’ll get access to all of the tools had a need to create your webinar from begin to finish, including hosting your webinar (both live and recorded) and all of the pages you will need: the webinar registration page, the confirmation page, the web page, and undoubtedly, the specific webinar room.
And, to be able to create better experiences for the attendees, it is possible to setup assessments throughout your course and assign homework, in addition to create quizzes and surveys to obtain more from the webinars/online courses.
As I discussed earlier, in addition, it has features for monetizing your webinar, such as for example one-click upsells, different pricing options, and customizable checkout forms.
Plus, you can even promote your webinar with landing pages (they provide a library of landing pages or it is possible to create your personal from scratch), in addition to to generate leads forms, e-mail marketing, and powerful marketing automation features.
Another useful webinar tool originates from Zoho – namely, Zoho Meeting.
Zoho Meeting is really a “robust web conferencing tool” used in all forms of various ways:
- For web conferences and online meetings
- For hosting webinars
- For hosting product launches and product demonstrations
Use Zoho Meeting to host and present your webinars from your online browser – as well as your attendees don’t have to download anything to participate – including live video. Through the webinar, everyone attending may take part and share their screen and you may also engage your audience with polls and utilize the live attendee talk with take questions and see all their comments.
You may also utilize the tool to market your webinar: develop a registration connect to post on your own channels, embed a registration form on your own website or on forums, and create email notifications (including automated ones) to be sure your registrants will in actuality attend the webinar.
Plus, they provide all sorts of other useful tools to make the process easier, such as for example an iOS app for the smartphone, a desktop plugin for Mac and Windows if you like managing from your desktop rather than browser, and a Google Chrome extension in order to join or take up a ending up in one click.
BigMarker is another webinar tool that allows one to build interactive webinars. It provides features both for webinar hosting and webinar promotion – plus, there are a few handy integrations to create your daily life easier, but I’ll reach that in a little.
In terms of hosting, BigMarker enables you to create both on-demand, pre-recorded webinars and live streams (which you are able to also record for later use also to edit them).
You can truly add all sorts of interactive elements to your webinar, such as for example both public and private chat, Q&As and upvoting, handouts, polls and quizzes, and you may even link your Twitter hashtag to your webinar to host a Twitter chat and increase your overall results by reaching more folks at exactly the same time.
In order to obtain visitors to attend your webinars, you should use their squeeze page templates to create a webinar website landing page with your personal branding, in addition to add custom registration forms to create leads.
They likewise have built-in email invitation templates which you are able to customize to your liking and automated reminders to let registrants know the webinar is approximately to start out.
BigMarker integrates with over 500 different tools though, in order to do virtually anything you have to host and promote your webinar; for instance, marketing automation tools, CRM, PayPal along with other payment methods through Zapier, video content management, and so many more. And also if among the tools you intend to integrate with isn’t in the list, it is possible to always utilize Zapier.
Webinato is really a webinar-only tool which may be useful for both live and automated webinars – whether it’s training or marketing webinars.
Webinato’s big focus is on automation – although it is possible to perfectly host live events too, the tool aims to assist you save time by putting your webinars automatically in order to continue getting good results from your own recorded webinars.
It offers a number of features for individuals who desire to create marketing webinars; to begin with, you have event management features for creating event registration pages for the webinar, establishing automated customizable reminders to your registrants, and scheduling your webinars to perform automatically.
In terms of hosting the webinar, you can include different interactive elements to create your webinar more engaging, such as for example adding polls, downloadable content, and Q&A sessions by the end. And when you’re likely to replay your webinar automatically, the AutoPilot feature can help ensure that all of the interactive elements it’s still an integral part of it.
It’s also an excellent tool for people who have multiple speakers and attendees; for instance, microphones could be switched off remotely (some forget to show theirs off!), it is possible to control the layout of the webinar room, and you may also control the chat by detatching messages, assigning questions to the proper presenters, prioritizing certain questions, and also by responding privately to certain messages.
If you’re thinking about using webinars as a way to create leads and maybe even to build a complete business from it, use among the tools in this list to greatly help; and when you’re uncertain the place to start, be sure to have a look at my Quick Win where I cover all you need to learn about webinars, from likely to hosting also to post-webinar follow-ups.