This kind of content drives the highest-quality leads

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional
2 min read

Benchmark your B2B lead gen activities against new research, which ultimately shows lead quality may be the most prominent challenge for businesses

The State of B2B Lead Generation, a fresh report by Digital Doughnut, shines a light on the pain points of to generate leads campaigns, assisting to benchmark your activities to be able to succeed.

Before looking at the performance of content types, it’s important to comprehend the maturity of one’s B2B lead gen campaigns.

1,042 marketers were asked to rate the maturity of different to generate leads activities. 54% were confident within their capabilities stating that their content production and development was either “very advanced” or “quite advanced”.”Very basic” activities include data verification and validation, measuring ROI and transferring data between CRMs.

B2B lead gen activity maturity

The data implies that businesses still have a problem with advanced lead gen activities. Not using the opportunities accessible to you results in poor performance of to generate leads campaigns, poor data handling, and poor ROI measurement.

But what content performs best in driving high-quality leads?

Knowing what content best suits your audience to get the highest-quality leads is vital. Our Content Marketing Matrix was made to help benchmark your articles with it’s desired effect: to teach, to inspire, to entertain or even to convince.

The report discovered that offline mediums, like events, is regarded as most positive – 34% of respondents stated this is “very effective” in driving top quality leads.

B2B content effectiveness

What is interesting may be the break down of content type for companies – leaders in the market will support that events and video are drivers of leads whilst, mainstream respondants valued whitepapers and webinars greater than video.

leaders vs mainstream content

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional

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