‘A reliable referral influences people a lot more than the very best broadcast message’ – Mark Zuckerberg
Influencer marketing has heavily been beneath the spotlight during the past year or two, with the rise of social media usage by millennials attempting to promote brand and products they appear to believe it.
Since influencer marketing is really a fairly new domain of digital marketing, questions around its regulation, monitoring and revenue stream always appear as topics of debate. Perhaps, it isn’t immediately as clear because the the areas of digital marketing, with regards to how influencers earn money or if they should be earning money at all.
Influencer marketing has increasingly turn into a full-time profession for a few, so it’s only obvious that they’d be monetising the platform and generating sufficient income through it. Just how do influencers make money?
It’s vital that you explore the very best revenue streams for influencer marketing, to create an effective influencer online marketing strategy for the brand. Recently, Kite surveyed 212 influencers across a number of industries, to understand how they generate revenue. Respondents had no less than 10,000 followers on Instagram and/or Twitter, or perhaps a the least 185,000 subscribers on YouTube.
Here’s an infographics that sums up their findings: