Using Digital Marketing to boost your ecommerce visibility [Case Study]

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional
3 min read

How online coupon and comparison site Dealhack have re-established themselves

Dealhack launched back 2005 and proved favored by users in creative careers.

How have Dealhack marketed themselves?

Through general market trends and competitor analysis, the business positions itself because the gap between coupon and comparison shopping sites which have a large number of entries and insider blogs like Engadget or Gizmodo. The discount company serves both as a shopping guide and a source for special deals, thus shortening the client lifecycle because they have the ability to research and purchase on a single site.

Dealhack also offers regular weekly features that its users enjoy, like Top 10 CDs, Top 5 DVD Sales and Rentals, Top 10 In-Demand Book Titles, and highlighted “Dealhack Favorites.”

What Dealhack do?

Today’s shoppers search for affordability when purchasing products as retailers struggle because of brand loyalty and increased competition. Coupon sites have helped to diminish the gap between trusted online retailers and consumers. Dealhack makes it simple for consumers to get and use coupons because of six locations all over the world who provide 24-hour deal testing.

By building shopping guides and encouraging brands to provide better deals, Dealhack improves the web shopping experience while increasing both engagement and brand integrity.

Customers will find thousands of coupon codes, promotions, and deals that are tested and added daily. It tests the deals when they go live, and, for extended offers, it tests them every 90 days after that or sooner if a user reports a problem.

Every deal is given a score between 1 and 100 predicated on a methodology they created. Which means you don’t need to search through 50 deals for the best one.

Their goal would be to make the service probably the most reliable source for discounts on the internet. They accomplish that by using teams of individuals in a number of different time zones in order that someone is definitely working night and day to find and source the very best coupons and deals for the a large number of categories, brands, and shops they feature on the website.

When it involves special deals and promotions that exist for a restricted period of time, Deal Hack places them on separate pages within site to highlight them. This enables visitors to go right to those offers to benefit from them before they expire.

Which brands does Dealhack use?

Dealhack works in collaboration with popular stores on the internet to include their deals and coupons to your collection each day. Brands include; ASOS, Amazon, Billabong, Boohoo, Gap, Jack Wills, Levi’s, Reebox, Ted Baker, Tommy Hilfiger, Uber, Apple, Vimeo and substantially more.

The best times to get deals on Dealhack come in the days before holidays like Black Friday, Cyber Monday, Christmas, Boxing Day, Valentine’s Day, Mother’s Day, and Easter.

Global Team Provides 24-Hour Deal Verification and Support

The Dealhack team are located in Toronto, and the business features a lot more than 1000 Canadian, US and global retailers from six countries.

The team works night and day to supply site maintenance and support to its customers who’ve queries and issues with deals.

Dealhack supplies a $1500 annual community volunteer scholarship

They also provide a $1500 annual community scholarship to a University student for volunteer assist in their community. The submission date for another round is June 30, 2018.

To apply, students must:

  • Be enrolled full-time at a university or college in america or Canada for the 2018-2019 academic year.
  • Be in good standing making use of their current academic institution.
  • Exemplify outstanding community volunteer involvement.
  • Have permission from the parent or legal guardian if they’re beneath the age of 18.

To make an application for this opportunity complete the application form form, include your name, email and the name of one’s school and place where you volunteer.

  • Include the name, contact number, and email of a minumum of one reference that may verify your volunteer involvement.
  • Use your answers to totally describe your community volunteer involvement and what this means to you to become a volunteer. Questions include:
  • How can you assist in your community?
  • How long are you volunteering?
  • Why can you volunteer?
  • What does volunteering mean for you and what has it taught you?
  • What plans must you volunteer later on?

Digital barriers the business has overcome since its re-launch

After shutting down in 2011, new owners bought the website from the prior owners in 2015 and the website features on daily deals (mostly tech & electronics) but had trouble scaling; these were able to take it back and grow it quickly by scaling the offer sourcing and concentrating on longer-term discounts and promo codes.

How successful have they been?

Since the web site was re-launched in August 2016, there’s been a reliable growth from considering SEMRush data.


The company contributes a substantial part of their growth to spotlight sharing discounts with specific groups like military, teachers, first responders, students and seniors. Their targeted guides have obtained a remarkably enthusiastic response from those groups. Their savings guides are thought to have spread like wildfire.

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional

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