What an ideal LinkedIn post appears like

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional
2 min read

Chart of your day: Long-form LinkedIn Posts Drive Greater Engagement

For many social media platforms, brevity means business. Twitter has based its entire business design with this (though slackened somewhat if they raised their character limit from 140 to 280 this season) and Snapchat’s disposable nature demands quick captions on pictures and videos. LinkedIn, however, seems to have turn into a safe haven for long-form content.

Paul Shapiro, reporting on OkDork, analyzed near 3,000 of the very most successful blogs on LinkedIn to discover what an ideal LinkedIn post appears like.

OkDork LinkedIn Posts

1,500 words is something of a tipping point, pushing an effective post in to the top tier of average views. Posts that approach 2,000 words also gained the best amount of likes, comments, and shares.

This love of high word counts is reflected in a number of aspects that may make posts more digestible. The study discovered that the best-performing posts used five sub-headings to split up its content, and scored an ‘Easy’ (corresponding to the training degree of an 11-year-old) on the Flesch-Kincaid Reading Ease test.

When considering the sentiment of the posts, ‘neutral’ posts garnered more comments and post views than ‘positive’ or ‘negative’ ones. This matches Shapiro’s analysis of post types, which pointed towards ‘how to’ because the best performing genre of LinkedIn posts.

While this research suggests lengthy posts will drive more engagement, generating 2,000-word posts regularly is really a time-consuming venture. If you’re hoping to utilize LinkedIn as a platform to become thought leader, below are a few quick ideas to help you to get started:

  1. Be honest with yourself: Understand how enough time you’re in a position to set aside for the writing and consider topics it is possible to cover comprehensive without doing much extra research.
  2. Make a schedule: Whether it’s a fresh post each day or one detailed piece by the end of the month, write down some example titles when you’re making your schedule to help keep you on point.
  3. Draw on your own personal experience: Think back by yourself career and share the lessons you’ve learned. Once you reveal yourself, you write with detail and passion, that will only assist you in your quest to be recognized online.
  • SourceOkDork
  • Sample: ~3,000 of the very most successful blogs on LinkedIn, receiving typically 42,505 views, 567 comments, and 138,841 likes
  • Recommended resourceSmarter LinkedIn marketing guide
David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional

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