What does the near future hold for data collection and online privacy?

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional
2 min read

Chart of your day: 2 in 3 ad-blockers be worried about how companies use their personal data

Data, and database marketing, allows to provide targeted, personalized and relevant advertisements and communications in real-time determined by where in fact the user is in the buyer’s journey.

Understanding their stage of intent is essential to be able to deliver the proper message – digital allows this technique, and an individual, to be tracked. Through data, explicit and implicit, we are able to continually change and optimize our ads to be able to improve our communications and, subsequently, increase our return on marketing investment.

Users are receiving a lot more worried about the quantity of data that’s being captured, where it really is stored and how it really is used. In the light of the Facebook-Cambridge Analytica scandal, users are rightly worried about just how much personal data has been stored online and who is able to get access to it for what reasons.

New research implies that around 30% of ad-blocker users believe that ads compromise their online privacy – with 2 in 3 worrying how companies are (or could) use their personal data.

Ad-blocker online privacy

What’s more, around 66% of mobile users are deleting their cookies and utilizing a private browser to find online.

data collection

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional

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