What exactly are brand marketers’ top priorities for 2018?

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional
2 min read

Chart of your day: Customer Experience may be the main focus for brand marketers seeking to strengthen their brand online marketing strategy for 2018

Branding is definitely a hot topic of discussion amongst marketers, as there appear to be a variety of definitions and purposes of brand marketing that marketers can stick to. Years back, branding could simply be pinned right down to defining a collection logo, slogan, colour palette etc. However, in today’s era, branding has turned into a tad little more complicated.

Branding could be that ‘feel-good’ emotion your customer experience if they hear your brand, it could be the feeling which makes them associate to your brand identity and the perception that customers get, if they see your brand.

Every year, the focus of branding and brand marketers keeps shifting, given the very best marketing trends of the entire year and the most recent developments in technology. A recently available chart from MarketingCharts, in line with the ‘2018 State of Branding report’, shows the very best priorities for brand marketers because of this year.

The leading priority for 2018, as cited by one-quarter of respondents, ended up being customer experience (CX). This comes as no shock, as customer experience is a highly popular 2018 goals for marketers. Closely after CX as a high priorty, comes brand awareness (18%), new customer acquisition (18%), customer retention/loyalty (17%) and engagement (15%).

In separate research, MarketingCharts highlighted CX to be marketers’ single most exciting opportunity. With artificial intelligence and personalization being the buzzwords in marketing, brand marketers are constantly searching for more innovate methods to enhance their customer experience.

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional

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