What’s an SSL Certificate and How IT CAN BENEFIT Your Website

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional
13 min read

You {may be} wondering: “{How come} my website {turning up} {being an} unsecured site in Google Chrome?”

The answer {is basically because} you don’t have an SSL certificate that converts your pages into secure, encrypted HTTPS pages.

Some people may {believe that|believe} there’s no {dependence on} an SSL certificate if {your site} isn’t used to store or process sensitive information, or {an} HTTP protocol {will do}.

That {might have been} the case {about ten years ago}, {nonetheless it} simply doesn’t hold true today.

When visitors {start to see the} “Not secure” tag that {occurs} with {having less} an SSL certificate, they’ll be {less inclined to} stay on {your website} or {connect to} {your organization}.

Or buy anything from you at all.

In this post, we’re {likely to} cover what an SSL certificate is and how {it could be} used {to greatly help} {your site}.

So what does SSL {are a symbol of}, anyway?

What {can be an} SSL Certificate?

SSL certificates are {documents} that {put in a} cryptographic key {as well as} a company’s details. SSL {means} Secure Sockets Layer.

In layman’s terms, SSL certificates bind a domain name, server name, or hostname {as well as} {an organization} name and location.

When they’re installed on a web server, they activate a padlock {that presents} {a} secure connection {exists} between a browser and {the net} server.

These padlocks, which are {put into} most of {your preferred} websites, look {something similar to} this:

SSL padlocks in chrome

They signify to {website visitors} that {who owns} {an internet site} is encrypting connections on the page, {making} for {a far more} secure experience.

Usually, SSLs {may be used to} secure transactions, logins, and data transfer. In today’s world, it {is becoming} commonplace for social media sites {to possess} SSL certificates, too.

Twitter has one:

twitter SSL padlock

Facebook has one:

facebook SSL padlock

And even Reddit has one:

reddit SSL padlock

When you open an SSL certificate up, it usually looks something like this:

SSL certificate information

This particular certificate lists who {it had been} issued to, who {it had been} issued by, and the dates {that it’s} valid from {also to}. {That one} is valid until 2019.

That way, {website visitors} won’t {need to} second guess if {your online} page is safe, secure, or legitimate.

The {important thing}? {In the event that you} want {your website} to be trustworthy, you’ll need an SSL certificate.

Here’s how an SSL certificate works.

How Does an SSL Work

When you access {an internet site}, the browser or server requests {your} web server reveals it’s identity.

A web server {having an} SSL certificate sends the browser or server a copy of it for review.

Then, the browser or server will check {to find out} {whether} it trusts the certificate. If {it can}, it relays the message {back again to} {the net} server.

Then, {the net} server sends back a digitally signed acknowledgment and an SSL encrypted session begins.

Encrypted, secured data is then shared {between your} browser or server and {the net} server.

how SSL works

The {advantages to} using SSL certificates are huge. {To begin with}, SSL makes browsing safer {for the} customers, builds trust and boosts conversions, and protects both internal and customer data.

They also {assist you to} rank higher in Google since they’re {permitted} with HTTPS.

But {what’s} HTTPS {and just why} {could it be} important?


HTTPS {means} Hypertext Transfer Protocol Secure. {It really is} {a credit card applicatoin} layer protocol {that has been} {intended to} transfer and receive data {on the internet}.

In comparison to {the usual} Hypertext Transfer Protocol, or HTTP, HTTPS encrypts all communication between a browser and {an internet site}.

difference between http and https

HTTP {will not}. The added S in HTTPS {is a lot} {greater than a} letter.

This {implies that} data sent {via an} HTTPS connection is {changed into} a nearly impenetrable code {to avoid} unauthorized hackers from getting their {practical} it.

And {even though} they do, they won’t {have the ability to} understand it or {seem sensible} of it. Encryption {may take} {a straightforward} message, like “hello” and {transform it} into an unidentifiable code, like “6EB6957008E03CE4.”

An application layer protocol doesn’t discriminate {with regards to} how information is transferred between sources, {which means that your} {website visitors} will all be treated with equal security.

HTTPS {is often} {utilized by} e-commerce websites {to be able to} ensure secure transactions for customers when purchasing products.

Let’s {have a} closer {consider the} importance and {benefits of} the HTTPS protocol that SSL certificates provide.

The Importance and {Benefits of} SSL

Google’s {definitive goal} {would be to} provide users with secure browsing options. That’s why they’re encouraging {online marketers} {to help make the} switch {to} HTTPS.

In fact, Google {is currently} marking all non-HTTPS sites as unsecure.

http not secure

And if you’re selling {products} {from your own} site, an HTTPS {press} could help you sell even more.

secure {charge card} payment

Think {about any of it}: {can you} hesitate {in the event that you} were {prepared to} buy something {and you also} saw a header like “Secure payment?” {Most likely not}.

But {in the event that you} saw something on a checkout page mentioning that things were “not secure,” you’d {oftimes be} gone faster {when compared to a} toupee in a hurricane.

Once you have an SSL certificate and an HTTPS protocol, don’t {hesitate} {showing} it off to {your visitors} and boast {about any of it} {to greatly help} boost sales and transparency.

HTTPS {may also} help your SEO and conversions.

How SSL {MIGHT HELP} Your SEO And Conversions

Google rewards URLs with HTTPS protocols {to be} secure, {gives} them {a} SEO boost {compared to} sites without them.

This means increased rankings {and much more} referral data.

Referral data is preserved when it passes through HTTPS sites, {that may} also {help} increase your search engine placements.

ssl advantages

Rankings will {continue steadily to} increase {as time passes} if {your website} operates on HTTPS since visitors can always {be confident} that browsing {on your own} site is secure.

But {there are many} {various kinds of} SSL certificates {you ought to know} of.

Types of SSL Certificates

When choosing an SSL certificate, {you have to|you should} pick the {one which} works best {for you personally} {as well as your} site.

There are three main types of SSL certificates.

  1. Domain Validated (DV SSL) Certificates
  2. Organization Validated (OV SSL) Certificates
  3. Extended Validation (EV SSL) Certificates

DV SSL certificates are issued almost immediately, {no} company paperwork {must} obtain one.

No company identity is displayed {with this} {kind of} SSL certificate {apart from} encryption information, {nonetheless it} {will do} to activate the “secure” padlock {on your own} URL.

activated padlock secure https

While there’s no questioning {your} information {will undoubtedly be} encrypted when visiting {a niche site} with a DV SSL certificate, there’s {no chance} for customers to verify {who’s} on {another} end of {the info}.

These certificates {will be the} easiest and quickest {to obtain}, and they’{lso are} {the least expensive}. But they’re {minimal} secure {of most} SSL certificates.

If {you merely} have {a little} personal website or forum {that requires} some added encryption, a DV SSL certificate {is really a} solid choice.

OV SSL certificates {tend to be more} secure than DV SSL certificates but less secure than EV SSL certificates. They’{lso are} usually right {in the center of} the two {with regards to} cost, {aswell}.

They are issued {inside a} {few days} and {need you to}:

  • Authenticate your organization
  • Prove your {to} request a certification

When {you have} an OV SSL certificate, the “secure” padlock {will undoubtedly be} {put into} your URL, {and also|along with|in addition to} some {sort of} site seal, {based on} where {you get} it from.

ssl provider seals

If {you’ve got a} large, public-facing website that handles some non-sensitive transactional data {regularly}, an OV SSL {is a great|is an excellent} certificate to {opt for}.

EV SSL certificates, {however}, require several steps before {they could be|they may be} obtained. {To obtain} an EV SSL certificate, {you need to} usually:

  • Verify the legal existence {of one’s} company
  • Verify that the identity {of one’s} company matches official records
  • Verify {your} company {gets the} right to {utilize the} domain listed in the EV SSL certificate
  • Verify {your} company has authorized the issuance of the SSL certificate

EV SSL certificates are harder {to obtain} {compared to} other types, {however they} {tend to be more} secure than DV SSL and OV SSL certificates.

You know {who} is on {another} end of {the web site} with this {sort of} certificate.

These certificates {are often} issued within several days {and so are} {probably the most} expensive {to acquire}. {The business} name is displayed in the URL next to the “secure” padlock.

digicert SSL

Your address bar {could also} turn green.

If {you’re} an e-commerce site or you handle {charge card} payments {along with other} sensitive data regularly, {you will need} an EV SSL for maximum security.

How {have you any idea|are you aware} what {the very best} SSL certificate is {for you personally}?

What’s {the very best} SSL Certificate?

While all three {different types of} SSL certificates are {much better than} no certificate, {you need to} pick the {one which} works {the very best} {for the} budget and site needs.

Most sites {offering} SSL certificates, like GoDaddy, Cloudflare, and Comodo, offer all three.

Let’s analyze GoDaddy first.


All SSL certificates from GoDaddy include SHA-2 and 2048-bit encryption, {that is} {concerning the} strongest {on the market} {available today}.

With a certificate from GoDaddy, you’ll {have the ability to} protect unlimited servers, reissue your certificate {as much} times as {necessary for} free, and reach 24/7 security support.

You’ll also receive {just as much as} $1 million in liability protection and a 30-day {money-back guarantee}.

A DV SSL is $59.99 a year, an OV SSL is $103.99 {each year}, and an EV SSL is $99.99 {each year}.

comparison of {forms of} SSL

With Cloudflare, {you may get} a base SSL for {a far more} affordable price.


With Cloudflare, {you may get|you will get|you can find|you can obtain} {the bottom} SSL service {free of charge}. There’s no hidden details or {small print}.

For {more complex} features or SSL certificates, you’ll {have to} upgrade to a paid plan.

All {that you should|you need to} implement Cloudflare’s SSL services is create {a merchant account} and update your site’s DNS records.

Cloudflare’s HTTPS options provide additional services beyond regular HTTS {that will help|which will help} you boost page loading times and site speed.

Cloudflare serves {your website} visitors a cached version {of one’s} site {to help with making} it faster for users.

However, SSL with Cloudflare only encrypts {the bond} between {website visitors} and the cached version {of one’s} site.

It doesn’t encrypt the connection that exists {in the middle of your} site {as well as your} server.

cloudflare ssl

This {implies that} your server connection could {be} hacked.

If {you will want} full SSL certificate {filled with} encryption {for the} server, {you may have} {to cover} {just as much as} $200 {monthly} per domain for Cloudflare’s Business plan.

cloudflare ssl pricing

Other features {contained in the} Business package {add a} web application firewall, prioritized email support, and guaranteed 100% uptime {for the} website.

Comodo SSL certificates {certainly are a} {little more} secure than Cloudflare.


A DV SSL certificate from Comodo will {cost you} about $70.95 {each year}. A warranty {degree of} $10,000 {is roofed}.

OV SSL certificates can cost {from} $88.95 to $427.95 {each year}, {based on the|according to the|with respect to the} one {you select}. Warranty levels are {from} $50,000 to $250,000 {because of this} SSL.

An EV SSL is $199.50 {each year} and {carries a} warranty {degree of} $1,750,000.

Every SSL certificate from Comodo features 128/256 bit encryption, 2048 bit root keys, unlimited reissuance and a 30-day {money-back guarantee},

Each certificate features HackerGuardian PCI scanning service, {aswell}.

hacker guardian comodo ssl

Once {you select} the SSL certificate that {is most effective} for you, {prepare yourself} {to set up} it.

How {to set up} an SSL Certificate

Installing an SSL certificate {may appear} intimidating, {nonetheless it} isn’t anything to {hesitate} of. {Start} by purchasing the SSL certificate {of one’s} choice.

1) {Choose the} SSL certificate

Be sure to only purchase an SSL certificate {from the} reputable source.

After all, you don’t {desire to} compromise your company’s security, so don’t just purchase an SSL certificate from anywhere.

You {will most likely} {have to} upload a copy {of one’s} Certificate Signing Request (CSR) {once you} order the SSL certificate {of one’s} choosing.

A finished CSR should look something like this:

begin ssl certificate request

You {will get} {a listing of} all CSR creation instructions {for pretty much} every platform and {operating-system} here.

Once you’ve purchased your SSL certificate, you’re {prepared to} activate it.

2) Activate it

The method used to activate your SSL certificate {depends on} where you ultimately {end up buying} it from. Sometimes, {your online} host will activate your SSL {for you personally}.

For example, {in the event that you} purchase an SSL from GoDaddy, you’ll {need to} log into your account, {check out} “SSL Certificates” and click “{Setup|Create}.”

{setup|create} godaddy ssl

Once you refresh the page, {you need to} see {your brand-new} and {prepared to} use certificate.

When you have activated your certificate, {you need to} validate it.

3) Validate the certificate

Before you officially {commence to} use an SSL certificate, {you have to|you should} diagnose any {problems with} it.

Use an SSL Checker tool like this one from SSL Shopper to validate your certificate.

ssl checker

Next, install the certificate {on your own} hosting server if it hasn’t {recently been} done by {your online} host.

4) Install the certificate on the hosting server

The process for installing your certificate {on your own} hosting server {depends on} where you’ve built {your website}.

For example, if you’ve used Duda {to create} your website, {it is possible to} navigate {to} “Site Settings” and click “Site SSL” {to create} a certificate.

click site SSL

Then, click “Generate certificate.”

Note {your} SSL certificate {shouldn’t} be removed {if you don’t} manually {remove it} {of one’s} site.

Once your SSL certificate is {ready to go}, {you have to|you should} {setup|create} 301 redirects and check your links.

5) {Setup|Create} 301 redirects and check the links

If you have old google links or dated links to your pages on other sites, {you have to|you should} {setup|create} a redirect {in order that} HTTP requests {could be} changed to HTTPS ones.

You {can perform} this {with the addition of} {the next} code to {the very best} {of one’s} .htcaaccess file {situated in} your root folder:

RewriteEngine On
RewriteCond %{HTTPS} off
RewriteRule (.*) https://%{HTTP_HOST}%{REQUEST_URI} [R=301,L]

Once you’ve added that code, {check} {your} site {continues to be} working well and that requests {are increasingly being} redirected to {the brand new} version {of one’s} URLs.

You {may also} use HTTP Strict Transport Security (HSTS) to force all connections to become HTTPS links {all at one time}.

http strict transport security

All {you need to do} is add the code {to your website|to your internet site}.

For example, {in case you have|for those who have|when you have|should you have} an Apache web server, {you can include} {the next} code to your .htaaccess file:

# Use HTTP Strict Transport Security to force client {to utilize} secure connections only Header always set Strict-Transport-Security “max-age=300; includeSubDomains; preload”

Here’s {how exactly to} view SSL certificates in Chrome.

How {to see} SSL Certificates in Chrome

To view SSL certificates {for just about any} site ({together with your} own) in Chrome, open Developer tools.

developer tools in chrome

From there, {check out} the Security tab and click “View certificate.”

view certificate security overview

Then, {the entire} certificate should appear {for the} viewing.

google ssl certificate

Finally, {you have to|you should} {test thoroughly your} HTTPS {to ensure that|to make certain that} all web elements are as secure {as you possibly can}.

Testing your HTTPS

The easiest and fastest {solution to} verify {your} HTTPS is working {would be to} head to {your site} and verify that you see HTTPS: before {your website} name.

http vs https in browser

If {you will want} more in-depth test, use {a sophisticated} SSL-Check tool like {that one} from JitBit.

ssl {talk with} root URL

This tool will crawl {a whole} HTTPS website ({and also} it’s internal links) {to discover} unsecure images, scripts or CSS files that trigger unsecure warnings in browsers.

You can crawl 200 pages {of one’s} site {free of charge} {utilizing the} tool {in the event that you} tweet {about any of it}, {that is a} pretty small price {to cover} zero cost HTTPS testing.


If {your website} is marked as unsecure, you’re losing valuable {website visitors} every minute.

An SSL certificate {might help}, {because it} verifies and encrypts {your site}, making your pages safe for both you {as well as your} customers.

If {you imagine} {it is possible to} avoid getting an SSL certificate, you’re wrong. The HTTPS protocol that SSLs provide {is essential} {if you need to|in order to} {create a} trusted and reputable site.

HTTPS tags {arrive} with a padlock and a “secure” tag in visitors’ browsers, notifying them {your} site is legit.

And HTTPS {might help} your SEO and conversions, since HTTPs pages are {which can} have higher rankings {and much more} referral data.

There are three {various kinds of} SSL certificates {to select from|to pick from}.

These include Domain Validated (DV SSL) Certificates, Organization Validated (OV SSL) Certificates, and Extended Validation (EV SSL) Certificates.

DV SSLs {provide} least {level of|quantity of} security, while OV SSLs {tend to be more} secure. EV SSLs are the most secure form of SSL certificate.

Choose an SSL certificate that {is most effective} for you, {your organization}, {as well as your} budget.

If {you will want} {affordable} SSL with high encryption, try GoDaddy. With Cloudflare, {you may get} {a free of charge} DV SSL extension, {nonetheless it} {might not be} as secure as other certificates {on the market}.

Comodo {supplies a} {wider variance} of certificates than GoDaddy with similar encryption. However, they’re {a little more} expensive.

To install an SSL certificate, you’ll {need to} purchase one {from the} trusted source, first.

Then, activate it and validate it. Install the certificate {on your own} hosting server and {setup|create} 301 redirects to {your brand-new} HTTPS URLs. Don’t forget {to check on} the links.

If {you would like to|you need to|you wish to} view SSL certificates in Chrome, {it is possible to} open them up {for just about any} site you visit using Developer Tools.

Finally, {to check} your HTTPS, use {a sophisticated} SSL Checker {just like the} one {developed by} JitBit. {Check} {your} URLs have a secure padlock, too, {in the event}.

Which {kind of} SSL certificate {will you} add to {your site}?

About {the writer}: Neil Patel {may be the} cofounder of Neil Patel Digital.

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional

Leave a Comment