What’s the largest content challenge? Marketers reveal all

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional
2 min read

Chart of your day: Time may be the biggest challenge with regards to content marketing

Marketers have revealed time and quality are their biggest content marketing challenges in accordance with research by Clearvoice.

Time, content quality and creating content were the very best three challenges, which suggest a notion of the amount of resource marketers feel content needs. And right they’re! Quality and effective content does take time, must be top quality and needs the correct resource to place aside this time around and make certain it’s great quality. Marketers recognise that it is quality over quantity and understand quality may be the most significant aspect.

Production can be a large challenge for marketers, the resource involved with rendering it happen and setting it up live so when somebody who works regular in the production of content, it definitely is harder than you might think.

Credibility and content processes were also big challenges for marketers and creating content, as shown below was another specific big challenge, making sense predicated on previous results above.

Editing was found to function as least challenge for marketers and repurposing content seems pretty easy, however the creating, scaling of content and generating content ideas along with maintaining consistency were all complex processes.

Content quality and credibility is super vital that you marketers.

What is it possible to do?

It’s far better focus resource on content marketing – just carrying it out with regard to carrying it out won’t generate results, we strongly believe you will need relevant content, a online marketing strategy to create it and high-quality copywriters and editors to edit it. This could be done simply by one individual too if they are super proficient at content, so resource doesn’t have to be a concern.

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional

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