What’s Vero? 9 REASONS FOR HAVING the New SOCIAL MEDIA MARKETING App

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional
13 min read

Remember Orkut? Or Friendster? Think about MySpace and Classmates?

Maybe you do, perhaps you don’t, because social media platforms come and go faster than many of us will keep up. For each success like Snapchat, you can find plenty of others that failed to get any serious momentum, even though these were fun and innovative ideas.

Are you acquainted with Vero?

You know Facebook, needless to say, and Twitter, Pinterest, Instagram, LinkedIn, and WhatsApp. They’re good (though not perfect). You almost certainly utilize them at least once a day.

social networking platforms like vero used daily

But we don’t find one platform that people like and prevent. According to a recently available study of social media in the usa, a lot of people use an average of three of the top eight platforms.

Facebook and YouTube are employed by way of a significant percentage of these on other sites and apps. Consider them the stalwarts. A lot of people have a merchant account on those two behemoths (Facebook has 2.167 billion and YouTube 1.5 billion users) and a minumum of one other platform.

reciprocity across social media platforms like Vero

But are you aware Badoo, Snapfish, Tout, or Line? The main point is, there are a huge selection of social media platforms on the market that you’ve never heard about, for just about any niche, interest, or group.

Some won’t ensure it is or be worth your time and effort. But others could be the platform you’ve been looking for…

And that brings us back again to Vero.

What is Vero SOCIAL MEDIA MARKETING?

The words “revolutionary” and “game-changer” are tossed around an excessive amount of nowadays.

That said, I’m likely to throw caution to the wind here. What’s the Vero app? It’s nothing significantly less than the evolution of social media. It’s both revolutionary and a game-changer. It’s true social.

Vero labels itself “more social, less media”, sufficient reason for its concentrate on providing an all natural and ad-free experience, it’s hard to argue with it. Initially launched after some duration ago by billionaire Ayman Hariri, movie financier Motaz Nabulsi, and venture capitalist Scott Birnbaum, the platform has only began to remove recently.

Why exactly is anyone’s guess, but growing frustration with Instagram and its own incredibly unpopular algorithm, coupled with an increasing number of data leaks on other platforms, might have been the catalyst.

vero spike on google trends

According to Google Trends, Vero’s popularity as a key phrase has been steady albeit not spectacular in the last year. The spike seen above occurred round the time the Facebook data breach became big news and folks were searching for alternatives.

Regardless of why, the app raised from beyond your top 1500 on the App Store, to #566, and lastly #1 during the period of a few days. It has since been down again, but is seeing faster growth than at any amount of time in its history. Vero recently passed 3 million downloads.

“We wished to build a thing that stood for something beyond a gimmicky, one-feature thing. We wanted it to be an extension of how you need to express yourself. [On other social apps] you’re performing for the crowd. Research implies that people are becoming a lot more negatively suffering from having to do this constantly. We wished to create an online social network … which allows you to you need to be yourself.”

~Ayman Hariri, CEO of Vero

The Vero app strives for transparency where in fact the other platforms prefer working behind the curtain.

Vero v. Instagram v. Facebook v. Twitter – Differences

On the top, the Vero app is quite much like mainstays like Facebook, Twitter, and Instagram. It is possible to post photos, videos, and links, share locations, or recommend books, music, and films. Others can like and touch upon everything you share. Problem?

But it distinguishes itself in a few essential ways: No ads. No algorithms rearranging your posts and limiting who sees what. No data mining. Chronological feeds.

In fact, Vero makes public its manifesto and business design for anyone thinking about what they do, and just why they take action. Vero believes that folks naturally seek connections, and that explains the explosive growth of social media in the last 10-15 years.

Here’s what everything boils right down to in accordance with them:

But as time passed, an imbalance begun to form between your interests of the platforms and the very best interests of the users. We made our business design subscription-based. making our users our customers, not advertisers.

Basically, you will be the product sold to advertisers on other platforms. Facebook makes billions selling ads to brands and companies in line with the data they collect from their 2.167 billion users. You aren’t a customer in their mind. You certainly are a product to be sold.

The same holds true for Twitter and Snapchat and Instagram (owned by Facebook, lest we forget).

Vero takes the contrary approach. With a subscription-based model, they’re beholden and then their users.

Every decision, every tweak, every new feature, every change with their design and interface must keep their users happy and satisfied. They have to respond to the requirements of these users. They need to address the complaints of these users.

The user may be the customer. The platform may be the product. Which is a revolutionary idea in social media.

But that’s not absolutely all. Facebook, Instagram, Twitter, Snapchat, LinkedIn, among others want one to spend just as much time as you possibly can on the platforms. They need you to take part in mindless scrolling of feeds all night on a daily basis, since they collect data on your own browsing behavior.

The more users they will have, the more they are able to charge advertisers.

The longer you may spend browsing feeds – which are becoming increasingly mostly ads and sponsored content – the more they are able to parade those statistics before their customers.

1.40 billion daily active Facebook users who spend an average of 20 minutes on the platform each visit can be an enticing potential audience for an advertiser.

American adults spend typically 25.29 minutes each day on Facebook. Plus they want one to continue doing that.

You don’t need me to inform you that social media is addictive. It’s designed this way. Actually, Facebook, Instagram, and Twitter distribute notifications designed to pull you back with their platform again and again during the day.

Here, once more, Vero sets itself apart.

While they do want one to use and revel in the app, in addition they want one to be familiar with just how much time you may spend onto it.

To that end, you can find no push notifications, plus they are the initial and only social media platform to add usage information on your dashboard. It is possible to quickly observe how enough time you’ve allocated to the app every day and each hour of this day.

vero homepage in 2018

The others don’t want one to consider that. Vero quite definitely does. As the saying goes, “social media should improve your life, not detract as a result.”

That too is really a game-changer.

9 Things You Have to know About Vero

There’s always a learning curve when you begin utilizing a new app or service. New features, new means of accomplishing tasks, new terminology, and so forth.

The Vero app is comparable to other social media in a few ways, and incredibly different in others. It’s not well known…yet. Let’s have a closer look.

1. Vero premiered in 2015

As mentioned earlier, Vero is not any overnight success. It had been launched in 2015 to little fanfare, and didn’t generate much attention. It did reach #45 on the App Store, but quickly fell from the top 1500 apps on the platform.

Its popularity in the last couple of years has been steady but unremarkable, with only a few hundred thousand downloads ahead of its recent surge. But, because the saying goes, slow and steady wins the race.

Towards the finish of February 2018, it had about 500,000 users. It doubled that in only a day, adding 500,000 new users on iOS in america alone.

Vero hit 3 million new users on both Android and iOS in March 2018.

2. The App was Started Due to Personal Frustration

The men behind Vero weren’t seeking to revolutionize the social media landscape. These were simply frustrated using what was available, and the pain-points of the major platforms.

vero team

To start out with, feeds on Facebook, Instagram, and Twitter are at the mercy of some mysterious algorithm that decides what things to show, who showing, and when showing it. The websites way back when abandoned the chronological feed, showing content from newest to oldest, much to the chagrin of users.

And then, needless to say, there’s the advertising issue. In the last few years, the quantity of ads and sponsored content in an average feed has been creeping up. Platforms like Facebook are funded by those advertising dollars, so they’re more worried about keeping their advertisers happy than their users.

“When I did so [join existing social networks], I came across your options for privacy were quite limited and difficult to comprehend, so when I made a decision to can get on and connect to some of my friends, I pointed out that their behavior online was completely different than their behavior in real life.”

~Ayman Hariri

On traditional social media, we have a tendency to overshare and – for insufficient an improved word – “exaggerate” our accomplishments and activities because it’s likely to be observed by everyone.

The team behind the Vero app wished to eliminate all that.

3. Posts COULD BE Photos, Text, Music, or TV shows

Or places, videos, films, and books. This enables one to truly share what your location is, what you’re watching, reading, or hearing together with your connections.

The app is intended for a visual experience – exactly like Instagram – so a good post in regards to a book you’re recommending will automatically feature a graphic of the cover. Likewise for a song, album, movie, or tv program.

Photos and videos could be shared from your own gallery, or it is possible to opt to have a new one together with your camera directly in the Vero app.

4. Friends v. Followers

They’re not exactly the same.

Friends are people you truly know in real life.

Followers (or fans) are the ones that elect to follow your take into account some reason, usually since they enjoy your articles.

Would you share some big news or perhaps a personal tragedy with strangers on the road? Most likely not. You’d head to your good friends. But on social media, it’s an all-or-nothing situation that demands we either tell everyone or no-one.

Vero makes it simple to differentiate between your two groups. Actually, they’ve created 4 categories (more on that ina moment).

5. Vero is Free. FOR THE PRESENT TIME.

The app will eventually focus on a subscription model, requiring users to cover several dollars every year.

When they first launched, Vero planned to provide their first million users a free-for-life account, but making use of their recent uptick in downloads, offering has been extended.

It won’t last forever, though. To be able to provide that ad-free experience, they do have to generate revenue for some reason.

The subscription fee – that will likely be significantly less than the cost of a cappuccino at Starbucks once every 365 days – allows them to help keep advertisers out and the client experience their main and only concern.

In addition compared to that, Vero is using affiliate links on recommendation posts.

Click on a book, song/album, or downloadable film or show, and you’re instantly taken up to the corresponding purchase platform where one can choose to buy it. Should you choose, a small part of that sale will head to Vero.

6. You Can’t Sign up for Vero on the Website

Registration for Vero can only just be achieved via the app. There is absolutely no option to subscribe on the website.

7. Users Can Categorize “Connections”

This is another key differentiator between Vero and Twitter, Instagram, Facebook, and so on. Rather than only having one large group – fans/followers – there are four different categories for every connection you make:

  1. Close Friends
  2. Friends
  3. Acquaintances
  4. Followers

vero app smarter connecting

Every time you publish a post, you’ll have the ability to select which groups will dsicover it with a straightforward sliding bar.

Want to talk about something with only your closest friends? No issue. Have another post to distribute to everyone? Easy.

You have complete control over who you share with…exactly like in true to life.

8. Vero’s Interface differs from Facebook and Instagram

You’ll immediately spot the color scheme is nothing beats another platforms. We’ve all experienced the slap-in-the-face bright light that is included with checking your Facebook feed during the night. Vero runs on the black background with white text and teal highlights. It looks great, and is a lot easier on your own eyes.

There are no usernames on Vero like we see on Instagram and Twitter. You set your first and last name, and that’s what folks see on your own posts (although there’s nothing stopping you from using something apart from your actual name).

And if you’ve ever struggled with making your photo fit the mandatory square or rectangular shape and still look great, you’ll appreciate the truth that Vero accepts images of most sizes and shapes. No cropping required.

You can elect to edit your photos in the app itself – including a number of filters like Instagram – nevertheless, you don’t need to make any changes in the event that you don’t desire to.

Along the very best of one’s homepage, you see five icons (L-R): search, your account, collections (everything distributed to you is organized into categories for easy search and retrieval), notifications (you’ll receive one whenever someone really wants to connect to you so that you can accept and categorize them…but don’t worry, as only you can view what category you’ve assigned them), and chat.

share your first post on vero

Hit the “+” button to talk about a fresh post, and you’re whisked away to the Create Post page. Select your post type – Camera (including stuff from your own gallery), Music, Book, Link, Movie/TV, or Place – and share. Create a recommendation (or not), put in a comment (or not), and lastly choose the connection categories that will see it. Done.

create post in vero

From your account dashboard, it is possible to manage your connections and account settings, review your previous posts and the ones distributed to you under collections, send and review connection requests, and monitor your usage info.

dashboard in vero

9. YOU CAN INCLUDE an Avatar

I know very well what you’re thinking: big whoop. All social media platforms enable you to set a profile picture or avatar. That’s true.

But Vero takes it a step further and enables you to create to three different avatars for the three main types of connections. Your good friends will dsicover Avatar A, while acquaintances will dsicover Avatar B.

You may choose to have some fun together with your “close friends” avatar while presenting a far more professional image to your “acquaintances”. Check out Settings > Avatars > Use Three Avatars, and choose the image you need for every group. Easy.

Should You Join?

It depends. Vero is really a relatively new social media network, and that is included with some growing pains and glitches. The app is officially still in Beta.

It has somewhere near 3 million users up to now, but that obviously pales compared to Facebook’s 2+ billion, Instagram’s 800 million, or Twitter’s 330 million. If you’re searching for everyone to be there, you might want to wait a little longer.

Some big names have previously jumped on the bandwagon, though, including Rita Ora, Selena Gomez, and Zack Snyder. Search for the check mark icon to point the official and verified profile, but remember that your preferred guilty pleasure (Kim Kardashian, anyone?) might not be there.

But – which is essential – if you’re sick and tired of the ads, the algorithms, and the extinction of the chronological feed, then yes, you should join.

How to utilize Vero

If you’ve ever enrolled in a social media account, you’ll find Vero a piece of cake get started. Even though you’ve never really had a social media profile (those individuals remain, right?), you’ll still think it is simple.

1. Download the Vero app

Vero can be acquired for both iOS and Android.

2. Sign up

Once you’ve downloaded and installed the app, you’ll have to provide a few details to get registered: your first and last name, your email address, and your mobile phone number. Within seconds, you should receive a text message with a 4-digit PIN you need to enter in order to continue. This is used to verify your telephone.

3. Add an avatar

After registering and verifying your details, it is possible to write your brief bio – you’re abandoned to 150 characters – and choose your avatar from either your image gallery, or by firmly taking a fresh photo within Vero itself.

4. Add connections

Your feed may look just a little neglected initially because you’re not following anyone and you also haven’t posted anything yet. But that’s an easy task to fix.

You can seek out profiles to check out by name, hashtag, or keywords. Discover the personalities and brands that matter for you, and follow them. Get in touch with friends and family, and connect (and assign them a proper connection category).

Add new connections anytime by clicking the teal + in the top-right corner on your own connections dashboard.

connections in vero

Another great feature in Vero may be the capability to filter everything you see out of every connection. Have that certain friend who posts 30+ cat videos each day of the week? Switch off videos for that one person, and the ones damn cats won’t clog your feed again.

follow and filter in vero

5. Start posting

With several connections under your belt, click on the “+” button and make your first post. Share what you’re reading, watching, or hearing at this time. Or let others know what your location is at this time. Or share a thought, photo, or video.

With its unparalleled control, you merely share what you need with whom you need, and only see what you would like from whom you need.

And everyone sees everything ad-free and in chronological order.

Conclusion

Social media isn’t going anywhere. Social media marketing is really a crucial cog for just about any business or brand. Platforms rise. Platforms fall.

Will Vero buck the trend of “suddenly popular, gone by next week” that plagued apps-of-the-week like Peach and Meerkat? Only time will tell, nevertheless, you need to admire the building blocks and core beliefs behind the platform.

Less media. More social. No ads. No data mining. Be considered a user, not just a product.

True social.

Have you tested Vero yet? Why or you will want to? What’s holding you back?

About the writer: Neil Patel may be the cofounder of Neil Patel Digital.

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional

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