Which of what brands are performing best on Facebook?

David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional
3 min read

Chart of your day: Netflix is the greatest performing brand when it comes to highest average amount of comments from users on the posts and highest on post shares

Scandal or no scandal Facebook continues to be hugely vital that you brands and customers, with brands using Facebook pages for marketing and customer support. In line with the level of shares, posts, interactions and engagement Facebook continues to be essential for brands.

Research by Indivigital using brands ranked highest by Interbrand, explored the very best 100 brands and the posts made on the pages between March 2017 and March 2018. The report found several interesting things around who the most famous brands in Facebook are, but additionally which will be the industries and categories most engaged with too.

As shown above, Netflix had the best amount of post comments in the analysis.

Netflix again had the best amount of post shares too.

When it involves the best performing sector, this is the junk food world, it had been e-commerce which surprisingly performed the worst. Perhaps e-commerce posts aren’t as engaging as food-related posts, who doesn’t love an image of the worlds cheesiest pizza on Facebook?! Junk food brands work with a large amount of brilliant imagery but additionally humour and the strong food brands have excellent modulation of voice guidelines.

The table above shows additional data from the analysis showing an assortment of results, it isn’t as simple as highest post likes means highest engagement rate, and junk food isn’t the best across posts, shares and comments, but overall performed the very best.

Finally, let’s look at page likes by sector. Web-based services and products beneath the internet category had the best pages likes, but carbonated drinks and clothing/ jewellery may also be the page types people just like the most on Facebook, along with cars/ automotive.

What may i take out of this?

Choose the proper platform for the brand, is Facebook, Twitter, LinkedIn or Instagram (or perhaps a relevant combination) best for the brand? E-commerce for instance isn’t performing well with regards to organic Facebook marketing, but may perform better on Instagram or just pay perform better through paid Facebook marketing. There are several variables to take into account: Free or paid and the right channel.

  • Source: Indivigital
  • Sample: Top 100 brands and their 29,047 posts between 15th March 2017 and 15th March 2018 – pages, likes, comments and shares were analysed
  • Recommended resource: Social Media Strategy Guide
David Linder

David Linder

MSc in Marketing from the University of Salford. Facebook Certified Planning Professional Facebook Certified Buying Professional

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