A general store has attributes that makes it a great starting point for newbie dropshippers.
Newbie dropshippers often don’t have an idea of which niche to choose when selling dropshipping products. Without a specific niche in mind, you can end up marketing to the wrong audience and lose more money than what you’ll earn. If you can’t decide the niche products to sell, starting with a general store would be a safer and smarter move for you.
Why dropship as a general store?
If you don’t have a specific passion that could be profitable, going straight for a niche store is not wise as you don’t have a good knowledge of the niche. Meanwhile starting as a general store offers many benefits to beginners who lack the knowledge and expertise needed for a niche store.
- You can test multiple niches at once.
A general store can carry multiple niches that allow you to test many products for different customers. You just add the dropshipping products that you want and promote using channels like Facebook and Google. After a while, you’ll see which products perform best in terms of sales and traffic. You can either continue selling the best-performing products in your general store or create a specific niche store for them.
For the latter, you will only use the general store for testing and transfer the winning products to your niche store so you can get better sales. This is a great way of finding the best niche because the market will direct you to the niche that would be profitable for you.
As a newbie dropshipper you are likely to commit dropshipping mistakes and spend more money as you are learning the ins and outs of dropshipping. If you don’t test dropshipping products you might run ads that are not working for days and lose money. When you have a tight budget, you cannot afford to bleed money on ads that don’t yield the results you want.
- It is more suitable for dropshipping beginners.
A general dropshipping website is more advantageous for newbie dropshippers because it is more flexible and has more reach than a niche store. As first-time dropshippers are unaware of what dropshipping products will sell more, investing in dropshipping in a specific niche is too risky for them.
Although a general store is not as highly profitable as niche-based dropshipping, it more stable and potential customers who visited this type of store are more likely to purchase something. You can use it as your training ground before branching out into one or more niche stores. This way you’ll be more prepared and more skilled to face the challenges that a niche store brings.
- You can pivot easily to a niche store.
Running a niche store has many advantages which are why many dropshippers venture into niche store dropshipping when they already determined the profitable niche for them. If this is the path that you want to pursue in your dropshipping journey, you can pivot from a general store into a niche store after identifying the types of products that sell the most in your dropshipping site. Shifting your business into a niche store can give you the following advantages:
- A niche store is easier to manage than a general store.
- You can curate a well-defined product range that is popular and trending.
- The competition is much lower because you will be selling highly specific selection only.
- Your marketing strategy is very likely to succeed because you’ll be promoting to the right audience for your niche.
- The conversion rate is higher as the website design and products are chosen carefully to convert a visitor.
Finding the right niche or dropshipping products is always a struggle when you’re dropshipping for the first time. If you don’t have a particular niche that you think would be profitable to build your store around, start with a general store. This way, you can earn sales while testing products in different niches. Once you have identified the best-selling items, then you can build a niche store to sell them using a more targeted marketing strategy to generate higher profits.