Having lots of traffic but no sales is a common dilemma that dropshippers face at some point.
It can be very frustrating when you’re getting traffic from your promotions, but nobody bought a thing from your store. Some might have added products on their cart yet they left without completing checkout. While some either bounced back immediately upon landing on your site or just browse around for a few seconds, then left without doing anything else. You’re losing potential customers somewhere between arriving on your dropshipping website, browsing the product, and checking out.
If you’re having this issue, there’s something you might be doing wrong. Fortunately, there are things you can do to get the answers to these questions and fix conversion issues. To ensure that the structure of your website is ideal and you haven’t overlooked anything, let’s investigate the issue.
Are your products being presented well?
Great website design can help in making an outstanding impression. To achieve this, you have to ensure that you have the following elements in place:
- Easy navigation
- Logically categorized products
- Mobile-friendly website
- The website layout is not complex
- High-resolution and compressed images
- Consistent photography style
- Consistent image dimensions
Are you showing trust signals?
These are the little things that convey to customers that you’re a trustworthy business. Trust signals include:
- An About Us page that tells your story
- Product or customer reviews
- Trust badges of your payment methods
- Press features
- Presence on social media
- High-quality website design
- No compulsory options during checkout
- Customer support contact info
Are you using pop-ups and sales banners excessively?
Too many pop-ups and sales banners can be overly intrusive. Instead of securing a sale, you might annoy the customers and they will leave your store to buy somewhere else. If you’re doing an up-sell, just do it once. If you already did an up-sell after the customer clicks ‘Add to Cart’, don’t make more upsells when he clicks ‘Checkout’ as it might put him off and you lose his business.
Does your page loads fast?
Google’s page speed study showed that the longer your page to load the more customers you lose.
Online shoppers are impatient with slow pages. If you don’t optimize your site for speed, you’ll fail to convert your traffic. Based on a survey of customers, 47 percent expect that your website will finish loading in two seconds. Speed is important in selling online because if there are performance issues on your website, 79% of your customers might not buy from you again.
Use sliders and pop up quick view windows sparingly, compress your images, reduce thumbnail images, and remove unnecessary apps to improve the speed of your site.
Are you using generic product descriptions?
You may have amazing products but if you don’t convince customers to buy, you’ll never get a sale. Product descriptions help you sell to your visitors and can boost your search engine ranking so people can find you online. If you haven’t written exciting descriptions for your dropshipping products yet, you can refer to this guide.
Are you targeting the right audience?
You might want to review your ad campaigns if you’re targeting the people who might be interested in your dropshipping products and have the money to buy them. Is your audience too broad? You might want to narrow down the targeting and perform A/B tests with your Facebook Ads. To get the right audience you should build a buyer persona by specifying the age, gender, location, relationship status, occupation, and interests. This post can teach you how to target the audience in the right way.
Are you easily reachable to customers?
By providing various means for a customer to reach you for their concerns and questions, you improve the credibility and the trust in your business. Responsive customer support adds value to customers because they are assured that there’s someone who can assist them with their purchasing issues. So make sure that you can offer fast and efficient customer by email, live chat, chatbots, or phone.
Do you have a simplified payment process?
Customers want to complete their orders in the shortest time possible. If you can reduce the checkout process in three steps or less the better. A complex payment process is one of the reasons for cart abandonment. Allow the customer to checkout as a guest and ask only the important information you’ll need for the processing and tracking of their orders. Ensure also that you have multiple payment gateways that will let you accept payments in different currencies.
Traffic is the lifeblood of a dropshipping business. If you cannot convert it successfully, you’re losing a lot of money. Investigate the probable reasons that prevent your visitors from converting. They might be the wrong audience for you or there are a couple of things that are wrong on your website.
To understand how your website looks like to your potential customers, you should put yourself in their shoes. Do you like to read customer reviews? Does seeing trust badges make you feel secure in buying from the website? Do you mind creating an account first before paying for products? Be very critical of yourself. You can always check out other successful Shopify stores to find a clear picture of what you’re trying to achieve in your dropshipping store.
Once you have identified the conversion issues, fix them immediately so you can start earning revenues in your dropshipping business.