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The best theme for shopify

It's nm secret, when it comes to Ecommerce, the design of your site is one of the most important aspects. It can soley make or break your business. Thus is ...
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WEBSITE LANDING PAGE Optimization: GUIDELINES, Tips, Tools (2018)

Landing page optimization doesn’t happen overnight. That’s why marketers get frustrated — and frequently quit. If you need better landing pages, concentrate on collecting data. You need to design your ...
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Marketing Minds: Interview with Sharlene Lopez from EyeCatcherMC

The Marketing Minds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Sharlene Lopez I am the founder of ...
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The marketers’ guide to programmatic marketing media buying

How programmatic marketing will help you target specific demographics Over the final five years, just how advertisers have obtained media and just how publishers have sold it has changed significantly. ...
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Consumer behaviour and retail trends 2018

"Virtually all members of Generation Z would rather shop in bricks-and-mortar stores" - IBM & National Retail Federation Online sales continue steadily to grow in importance, as shown by our ...
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How will you innovate your e-mail marketing strategy?

Chart of your day: E-mail marketing ideas to innovate your strategy When it involves e-mail marketing, there’s always some discussion about its relevance as an electronic marketing channel, in the ...
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RESEARCH STUDY: Ephemeral content on Instagram

Ephemeral content isn't just a buzzworthy trend but additionally an actionable marketing tool that really helps to achieve your potential audience in an authentic way. In this post, I discuss ...
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Have you got an online brand protection strategy?

It doesn’t matter if your product is tangible or not. You’ve got to protect your brand or wave goodbye to your good reputation One minute you’re loved by consumers, the ...
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PROBABLY THE MOST Vital SEO Strategy I Learned ORIGINATED FROM a Google Employee

I don’t think I'm the very best SEO on the market. And I'm not probably the most well-known SEO. But if you have been doing SEO provided that I've, eventually ...
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What an ideal LinkedIn post appears like

Chart of your day: Long-form LinkedIn Posts Drive Greater Engagement For many social media platforms, brevity means business. Twitter has based its entire business design with this (though slackened somewhat ...
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What’s your biggest skills gap?

Take our short poll to talk about which skill you should improve most within the year This month we're focusing our content on Digital Marketing skills and careers development. As ...
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Simple methods to measure success of influencer marketing campaigns

In days gone by year or two, the popularity of influencer marketing has seen a meteoric rise You can get this trend to keep. Actually, in a report by Tomoson, ...
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How exactly to fix the holes in your Google Analytics conversion tracking

Learn how exactly to accurately track and attribute performance to make sure your channels and campaigns are receiving the credit they deserve Everyone can concur that tracking the success of ...
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How exactly to do A/B Testing and ENHANCE YOUR Conversions Quickly

If you’re not A/B testing your articles, you’re leaving money up for grabs. The only solution to truly evaluate your conversion funnel and advertising campaign would be to get data ...
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The Digital Marketing Skills gap in 2018

Chart of your day: A summary of hawaii of digital marketing skills I thought this infographic from General Assembly was ideal for showing specific skills gaps because it isn't predicated on ...
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Introducing IGTV – A Yellow Brick Road ,or Cul-de-sac?

One of the most recent additions to the video content propagator mix is Instagram’s Facebook-backed IGTV Have you heard Sara Bareille’s ‘Reside in Atlanta’ version of Yellow Brick Road?  You ...
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Developing an account-based marketing (ABM) target list

Practical help with putting together a merchant account list that gets results ABM starts with an obvious picture of who to focus on. Sounds not difficult. But with account-based marketing ...
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Content marketing audit essentials

Top strategies for creating a quick but effective content audit One of the normal themes I continually revisit in my own work and writing may be the proliferation and abundance ...
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Comparison of Google clickthrough rates by position – Chart of your day

Clickthrough research data reveals the significance of 1st, 2nd or 3rd position in Google You often hear company owners saying “I would like to rank top” because of their target ...
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6 ways marketers are misusing CRM data and how exactly to improve it

From productivity and revenue to a deeper knowledge of customer behavior, companies are living and dying by their CRM data The dependence on that data keeps growing, too. CRM being ...
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MAY I use Predictive Analytics to predict the planet Cup winner?

Predictive Analytics may be the future of marketing Okay, in order that title may be a tad misleading. Particularly when you take into account my understanding of football is on ...
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9 Tips to HAVE MORE Email Subscribers by Increasing Email Conversions

My email list is among my most effective assets. I've a great deal of email subscribers despite the fact that I regularly scrub my list, and I’ve converted many subscribers ...
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Marketing Minds: Interview with Lesley Bambridge from We Mean Business London

The Marketing Minds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Lesley Bambridge I’m Lesley, founder of We ...
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How exactly to structure something launch campaign

How to plan your product launch utilizing the RACE planning framework You will work during probably the most entrepreneurial eras ever sold. Because of digital media, launching something to a ...
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Has GDPR shut the entranceway to consumers in the EU?

The introduction of GDPR could have temporarily isolated the EU customer base Another day, another GDPR post. This is simply not to be studied as tongue in cheek, it's the ...
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Maximising desktop to mobile site migration

[Chart of the day] Making the very best from the desktop to mobile site migration Site migration is really a big area of the current landscape of online business as ...
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Facebook advertising predictions

Facebook advertising predictions and Facebook advertising are one and exactly the same: always evolving. Knowing that, being an advertiser, it’s imperative to stay up-to-date with the exciting opportunities open to market your ...
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Global E-MAIL MARKETING and Marketing Automation ROI benchmarks 2018

See the most recent e-mail marketing and automation statistics to greatly help benchmark your present performance and plan improvements We've recently updated our State of e-mail marketing report, Email Marketing ...
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The Advanced SEO Formula That Helped Me RANK IN SERACH ENGINES FOR 477,000 Keywords

Can you guess just how many keywords I rank in serach engines for? Well, you're probably going to state 477,000 because I used that number in the title of the ...
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Ecommerce Funnel conversions

Chart of the Day: Average Product Page View, Add-to-cart and conversion to sale rates for eretailers In our compilation of average ecommerce conversion rates we compare different sources, showing the challenge ...
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The Psychology of Urgency: 9 Methods to Drive Conversions

Using urgency as an instrument to operate a vehicle conversions Successful marketing strategies concentrate on changing just how target audiences behave. To get this done well, marketers have to know ...
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How SMEs and new businesses can conquer search in 2018

Have you ever been questioned on what it is possible to drive more organic traffic to your internet site? Or been asked to supply KPIs for everything you can perform ...
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The Definitive Guide to boost User Experience and Boost CONVERSIONS

I’ve written a whole lot about user experience through the years: how to improve user experience, when to implement it, and how to test for it. There’s grounds I cover ...
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Why I Spend $16,302 EVERY MONTH Producing Content That Google Won’t Rank

When you execute a Google search, what can you see? Lists of websites, maybe a remedy to your question, some images, some ads that you usually ignore, and also some ...
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YOU DO Your Marketing Wrong (and I’VE the info to Prove It)

You know what’s interesting about having an ad agency? It’s that you will get to speak to companies of most sizes and learn what can cause them to cultivate. And ...
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The best ranking digital marketing channels for measuring ROI

[Chart of the day] Do you know the most significant marketing channels for CMOs' and the very best digital channels for measuring ROI? When it involves online vs. offline marketing ...
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Three top takeaways from the 2018 Nottingham Digital Summit

Our round-up from the inaugural digital event Last week I attended the 1st Nottingham Digital Summit, conceived, managed and led by local agency Hallam to champion digital excellence in the ...
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THE SIGNIFICANCE of brand storytelling

Both brands and individuals are stories in progress - such stories not merely simplify what could otherwise be complex facts; they unite everyone in a commonly recognized purpose Storytelling is really ...
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The 16 Website Design Best Practices For Conversions in 2018

First impressions matter more than you might think. When a visitor accesses your website for the first time, regardless of the page, he or she makes a split-second judgment about ...
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Personal ad reads help double the podcast advertising market

Chart of your day: Podcast Advertising Market Sees 117% Year-on-Year Growth Podcasts certainly are a fantastic method for companies to regularly generate digestible content and stay at the forefront of ...
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Top ways influencers generate revenue [Infographic]

‘A reliable referral influences people a lot more than the very best broadcast message’ - Mark Zuckerberg Influencer marketing has heavily been beneath the spotlight during the past year or ...
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What’s the knowing of the planet Cup 2018 Sponsors

Chart of your day: Knowing of FIFA World Cup 2018 named partners and sponsors With the planet Cup fully underway there is absolutely no doubt that it's between the largest platforms ...
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Marketing Minds: Interview with Melanie Palmer from Exo Investing

The Marketing Minds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: Melanie Palmer I just work at Exo ...
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5 essential automated email promotions for lead nurture strategies

Send the proper message, to the proper person, at the proper time: Automating your campaigns Automated campaigns will be the backbone of an effective e-mail marketing strategy; campaigns which are ...
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SEO vdeo sales marketing: Defining your vdeo sales marketing strategy

Five practical steps to boost your video SEO and align objectives with strategy and tactics Video is now an extremely important aspect in the present day content marketer’s toolkit. Whenever ...
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Optimizing Your SaaS Conversion Funnel (+ Example)

The common company used 16 SaaS apps in 2017. That’s a 33 percent increase from the entire year before. That doesn’t mean your SaaS business will flourish, though. If you ...
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The 1-2 Punch to obtain additional new Customers and much more Repeat Purchases.

Your customers are your greatest asset The a very important factor shared across all great ecommerce companies is really a large, loyal customer base. The keys to building that kickass ...
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B2B buyer journey and content preferences 2018

“Buyers have become more discerning and selective in this content they opt to consume” As B2B purchases are more complex, it’s vital that you have a look at a few ...
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5 Digital advertising trends which will skyrocket in 2018

Digital advertising trends have shifted from desktop to mobile recently. This mobile-first approach is quickly overtaking because the preferred way for digital advertising and is on the cusp to be ...
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How exactly to drive your ecommerce sale with desktop push notifications

Successful business communication entails tailoring messages to various kinds of audiences Not such a long time ago, digital marketers and influencers used to create bold statements such as for example ...
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The 13 MOST RELIABLE Ways to Boost your Conversion Rate

The average conversion rate for a Facebook Ad is 9.1 percent. Website conversions, though, lag at typically just 2.35 percent. The data varies by industry. On Facebook, for example, fitness ...
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The most recent 2018 paid search benchmarks

Chart of your day: Just how do your Adwords campaigns compare? Do guess what happens a top-performing AdWords campaign appears like? The brand new Paid Search Benchmark 2018 report by ...
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8 explanations why email is king

Email is really a marketing channel which has evolved through the years, smartly adopting new technology and adapting to demands of the changing times Emails have been around in place ...
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How correct PR around data privacy can benefit your online marketing strategy

There is a large amount of controversy about data and privacy for businesses and consumers alike in 2018.It has been highlighted by the introduction of GDPR in the EU on, ...
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B2B Mobile Buyer Behaviour research

Chart of your day: Statistics exploding the myths that mobile marketing is less important in B2B sectors We have documented the ongoing growth of mobile adoption inside our mobile statistics compilation. Yet the majority ...
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Marketing team job roles to optimize productivity

What skills should all of your employees have? Create the marketing dream team with the proper skills, knowledge and employee enthusiasm We have recently updated our Digital Marketing Job Descriptions ...
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Are you currently a T-Shaped Marketer?

5 Reasons to take into account a life as a T-Shaped Marketer There has been much talk within digital marketing of the need for Marketers to broaden their skill-sets also ...
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Marketing to the Pink Pound (Dorothy Dollar)

An introduction to the LGBT market, cautions, and advertising examples LGBT, you may ask? LGBT may be the acronym for the Lesbian, Gay, Bisexual and Transgender community—you may even use ...
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How to Increase Online Sales (The Best Techniques)

In just the final quarter of 2017, consumers spent nearly $100 billion dollars — just in the retail e-commerce market. No wonder you want to learn how to increase online ...
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SOCIAL MEDIA MARKETING Image Sizes 2018 [Infographic]

Ever found yourself stuck in a dilemma while posting images on social media? A crisp shot posted on Facebook can happen to be of an awful quality on Twitter, and ...
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The Definitive Guide To Leveraging SOCIAL MEDIA MARKETING for Online Sales

71% of Internet surfers in the United States actively use social media networks. That means (almost) three out of four people could be reached, interacted with, and persuaded through social ...
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Marketing Minds: Interview with David Vallance

The Marketing Minds series share real-world stories from marketers showing how digital marketing has helped them develop their careers or businesses. Marketing Mind: David Vallance I'm the top of Content ...
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HELPFUL INFORMATION to Effective SEO Tactics to boost Ranking

Here are some SEO Tactics which will be sure to greatly help enhance your ranking Broadly, SEO is any activity that can help you enhance your ranking on se's such ...
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Are you experiencing a small business blog? Here’s why you truly require a strategy

Many marketers and businesses don’t really come up with a detailed technique to outline their blogging objectives Content marketing is well-known among the most effective types of business promotion; and ...
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A Step-by-Step Guide to Creating the Best Call to Action for Conversions

Fewer than 25 percent of businesses express satisfaction with their conversion rates. That’s pretty depressing. Conversion rate optimization (CRO) doesn’t improve your conversion rates overnight, but it sets you up ...
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Age vdeo sales marketing: How to be an improved YouTube marketer

Are you using YouTube to advertise your organization? As one of the primary search engines on earth and the next biggest website on the planet, it’s definitely the area to ...
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Essential Competitor Analysis Tools

9 Tools YOU MAY USE to Spy on your own Competitors Businesses that concentrate on their target audiences, ideal buyer personas and customer pain points are prior to the marketing ...
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7 risks you should know when launching your ecommerce business in 2018

Those in ecommerce industry have a tendency to consider benchmarks, budgets, and trends to streamline their businesses. Unfortunately, they ignore risks Every year, for this time, Shopygen publish a post ...
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6 Tips for Building Your Marketing Career

You’ve read the books. You’ve watched the videos. You’re convinced that you belong in marketing. Now, all you have to do is put that resume out there and wait, right? ...
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Can be your data used to fight the incorrect fight?

Chart of your day: Facebook Users' Privacy Concerns In the wake of global data disasters, like the Cambridge Analytica scandal, where an individual’s online privacy has fallen vulnerable to being ...
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Storytelling may be the future of Content Online marketing strategy in 2018

How National Geographic engage 350 million combined global followers via storytelling content marketing on social media Personally, I follow National Geographic across all social platforms - preferring the visual platforms ...
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User Engagement: THE MAIN KPI You’re not Tracking (but ought to be)

“The purpose of a SaaS CEO ought to be to raise the profit they make from each customer (LTV), and lower the expenses in sales and marketing that it requires ...
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Anchor Text SEO: ALL YOU NEED to learn in 2018

There’s a lot of conflicting information regarding anchor text on the market. One site orders you to focus as heavily on your own keywords as possible. Another orders you to ...
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How exactly to Create and Optimize a highly effective Exit Popup

What in the event that you could boost email signups by 1,375 percent (or even more)?And imagine if I told you that the trick to those forms of results is ...
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Top Ecommerce merchandising tactics

Chart of your day: Which will be the hottest merchandising techniques utilized by trusted online retailers? Best practices for creating effective user experiences for Ecommerce sites tend to be discussed alongside ...
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4 biggest AI roadblocks facing today’s marketing departments

Over 1 / 2 of the best marketing teams report they're using AI for some reason, and 57% of teams think that AI is essential to aid their strategies and ...
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First Things First: Know THE REQUIREMENTS of E-Commerce Merchandising

Sales guru Jim Rohn aptly said: ‘Success is neither magical nor mysterious; it’s the natural consequence of consistently applying the basics.’ I agree wholeheartedly. To be able to sell better ...
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Quick-fire social media checklist

An outline of creative best practices across YouTube, Facebook and Twitter The social media landscape may be constantly changing but one element remains consistent: content is king. However whilst content ...
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How Mobile Optimization Can Affect your Conversions in 2018

For a long time, responsive design dominated the web as the format of choice for business and personal sites. Now, however, mobile optimization has begun to gain credence as a ...
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How voice search is rocking the foundations of digital marketing

The internet has carved out its place in society as one of the most important things in day to day life. You could argue that it is the most essential ...
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Save rankings with link reclamation

Link building is one of the most talked-about subjects in SEO and digital marketing. As a search term, it’s maintained a pretty constant popularity (after peaking in 2012 right around the ...
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How To Use Google Images to Drive E-commerce Sales Before Your Competitors Catch On

What if the biggest source of your SEO traffic wasn’t from the front page of Google? At least, not the front page exactly. Imagine that there was a backdoor of ...
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Personalization in Retail: How to create unique experiences and increase sales

We take a look at the power of personalization in retail. How it helps you deliver unique customer experiences and a boost to retail sales Great customer experience is about ...
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Google Duplex – here’s what it means for marketers

Have you heard of Google Duplex yet? You know, the AI assistant that books appointments and makes reservations on your behalf? Just your next-door robot… As you may already be ...
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How to do lead scoring effectively

Do your lead scoring right and it will drive sales through the roof Lead scoring - it's one of those terms which raises eyebrows outside the world of marketing, and ...
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How to Convert Website Visitors into Customers (9 Effective Ways)

Figuring out how to convert website visitors into customers requires not only strategy, but extensive testing. You can learn from others what worked for them, but your website audience is ...
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Why Problem Solving Should Be The Only Value Proposition You Use

There’s more than one reason why people love brands like P&G, Warby Parker, and Apple. But, can you guess what these three brands have in common? They all solve consumer ...
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Essential content marketing best practices

Content marketing is a complex, highly competitive marketing practice, so it’s important to be strategic if you want to succeed Over years of blogging and working with content marketing, I’ve ...
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Micro, macro, nano and hero creators: Whom to use and when?

Which creators to use to raise brand awareness and maximise your ROI In recent years, and even months, the influencer marketing industry has grown exponentially and it’s showing no signs ...
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Are content marketers promoting their research enough?

Chart of the day: Original research drives traffic but marketers aren't promoting it to its full potential. Original research produced by b2B marketers drives traffic and social shares - but ...
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3 video marketing tools and techniques to increase reach

3 video marketing tools and techniques to help multi-media marketers plan, manage and optimise their video marketing to reach more viewers. 2018 was predicted to be the year of video, ...
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Evangelizing experimentation: A strategy for scaling your organization’s test and learn culture

Communications—like experimentation—is an iterative process. You’ll need to revisit each part of the communications framework (inspiring, informing, involving, and iterating)...Read blog postabout:Evangelizing experimentation: A strategy for scaling your organization’s test ...
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How to leverage ‘instagrammability’ for your brand

Five ways to improve the earned media potential of your Instagram content With over 800 million active monthly users worldwide (over 20 million of which are from the UK) engaging ...
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The Best Customer Acquisition Techniques You Need to Start Testing

Customer acquisition is all about convincing people to buy your products or service. That’s it. But it’s more complicated than you might think. You have to understand your customers’ buyers ...
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Why Businesses Can’t Ignore Google AMP Stories

The Accelerated Mobile Pages (AMP) project was launched by Google in February of 2016 with the goal of putting mobile performance above everything else on the web. And Google definitely ...
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The Content Marketing Matrix

A content marketing planning tool to help marketers generate ideas for the most engaging content types for their audiences We created our Content Marketing Matrix to help our members audit ...
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What makes for effective briefing?

“Great projects start with a great brief. This isn’t one.” “Garbage In, Garbage Out.” Those are phrases I have heard a lot over the years. Often (whisper it) from the ...
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Which content marketing formats support B2B buyers?

Chart of the Day: Research showing the popularity of different types of content assets are used during B2B vendor service selection Our poll featured in our digital marketing trends 2018 ...
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15 High-Converting Lead Magnet Examples and Ideas

Generating good lead magnet ideas can become a long process. Simply throwing together an e-book or whitepaper just because other businesses do it would be a mistake. High-converting lead magnet ...
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Is Influencer Marketing Dead? A Hard Look at The Newest Data (and What You Can Do Instead)

Is anyone having deja vu? Every time a new marketing tactic becomes more mainstream, marketers and researchers inevitably wonder if it has peaked and started to lose its effectiveness. We’ve ...
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Introducing Alliioop: The Customer Marketing Platform (to Build an Awesome Customer Base)

Shopify, Facebook, FedEx and the likes have made it easier than ever to birth ecommerce brands. And that’s exactly what’s been happening. Three people in a garage can launch, look ...
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Benchmarking your digital marketing capability

Using capability maturity models to review digital readiness and set targets for digital transformation This month we've been adding to our visual tools to help all members assess how well ...
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Conversion Wireframing: A Revenue Oriented Design Process

Even though there is growing wisdom around the best product teams involving design, business and engineering heads from the very start, there is, quite often, still a divide between the ...
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Using social media within your call centre is a must

Why social media is a must-use tool in conjunction with your call centre’s customer service efforts In the past, social media was a separate customer service tool and even an ...
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How to use the 7Ps Marketing Mix

What is the 7Ps Marketing Mix and how should it be used? The marketing mix is a familiar marketing strategy tool, which as you will probably know, was traditionally limited ...
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What Happens After The Conversion? How To Optimize Your Marketing Campaigns For Higher Quality Leads

How excited would you be if you doubled the number of leads your marketing campaign was generating in less than a month? What if you found out that the improvement ...
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The state of content marketing 2018

Benchmarks, budgets, and trends to help you streamline your content marketing strategy in 2018 Every year we ask what marketing activity will be in most important for our readers' businesses ...
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How AI can help you meet your business objectives

Why new artificial intelligence matters for business, from global trend to maximizing marketing and operations spend AI has progressed quite away from its early beginnings, and its prevalence in modern ...
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User Experience Testing: UX Methods and Tools

User experience testing often scares entrepreneurs and marketers. It seems like a daunting task, especially if you have lots of products or lots of pages on your website. However, it’s ...
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Why Good Site Architecture Is The Only CRO You Need

When you hear the words “site architecture,” the first thing that comes to mind is probably SEO. It doesn’t take much digging into SEO best practice to learn that Google ...
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Digital and creative agency challenges and growth drivers for 2018 [Part 2 of 2]

Interviews with eleven agencies of varied sizes on their profitability and growth drivers for 2018 [Part 2 of 2] With smaller budgets, and higher demands to meet in 2018, there's ...
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How to Run an In-Depth Conversion Optimization Audit on Your Website That Will Help You Boost Conversions

Regular audits are key to modern digital marketing. They can help to find bottlenecks in everything from SEO to customer acquisition, and do it faster than ever before.Top of the ...
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5+ ways to boost conversion rates with qualitative analytics

Marketers can use qualitative app analytics to investigate the real reasons for falling conversion rates Are your mobile app’s conversion rates breaking your heart? Let’s turn that frown upside down. ...
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25 Sales Questions to Qualify Your Leads Faster

You can attribute a lot of great relationships to perfect timing. When you connect with the right person at the right time, everything seems to just fit. This is especially ...
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How aligned are sales and content marketing teams

Chart of the day: Sales and Content Marketing teams are most aligned on sharing customer questions, but least aligned on personas Shockingly, the research found that content marketers and sales ...
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Marketing strategy vs tactics – why the difference matters

10 key differences between strategy and tactics ‘What is the difference between a strategy and tactics?’ is one of the most common questions that 'crops up' when I’m running training ...
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3 Best Ways to Increase Conversions Through Influencer Content

The power of a word of mouth is incredible and it should never be underestimated. People refer other users’ recommendations way too often to neglect them. That is where the ...
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Digital and creative agency challenges and growth drivers for 2018 [Part 1 of 2]

Interviews with eleven agencies of varied sizes on their profitability and growth drivers for 2018 [Part 1 of 2] Agency growth isn't optional. In fact, many featured in this post ...
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What is Conversion Rate Optimization (CRO), Best Practices, Tools [Guide]

Conversion rate optimization offers one of the fastest, most effective methodologies for turning your existing web traffic into paying customers. Also known as CRO, conversion rate optimization can involve numerous ...
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5 Super Simple Ways To Increase About Page Conversions

You’ve heard the marketing mantra a bazillion times: people do business with people they know, like, and trust.Nowhere is this truer than on your About Page. When people click on ...
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ProductMafia Launches Affiliate Program!

Become a Mafia Affiliate & Get Paid!   Join our affiliate program for FREE, promote our site and get paid every month for everyone that signs up to our service ...
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19 Form Design Best Practices to Get More Conversions (+ Examples)

Form design matters more than you might think. A poorly designed form can turn off prospects, whether you’re asking them to sign up for your email list or buy your ...
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The rise of marketing salaries in 2018

Chart of the day: Will marketing salaries continue to rise in 2018? When it comes to career choices we make sure that job satisfaction is being taken in to consideration. ...
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How to use the BCG Matrix model

Examples of using the BCG Matrix (Growth Market Share Matrix) to review your product portfolio What is the BCG Matrix? The Boston Consulting group’s product portfolio matrix (BCG matrix) is ...
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Influencer Marketing Solutions: Which One is Right for Your Company?

Advantages and drawbacks of different influencer marketing solutions. Did you know that searches for the term “influencer marketing” increased almost by 200% between 2016 and 2017? And, by just the ...
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Your Business Needs More Negative Reviews. Here’s Why

Do you work hard to earn great reviews for your business? If so, you’re not alone. Most businesses strive to get as many five-star reviews as possible. And it’s not ...
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Facebook Advertising Benchmarks 2018

Chart of the day: Benchmarks for Facebook news feed placement ads Q1 2018 Even though Facebook may have recently been on the receiving end of continuous flack and scrutiny, data ...
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How to use Quora as part of your content marketing strategy

Quora can be an incredibly valuable content marketing tool In fact, Quora can help with multiple common content marketing goals, such as getting more traffic or boosting your industry authority ...
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Social media governance policy examples

Examples of social media workflow to review and respond to online comments about a brand A while ago, I received this question by email, it describes a common concern of ...
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How to Create Sales Pages that Convert [Tips and Examples]

When you create sales pages that convert, you take some of the burden off your team. You don’t have to constantly be hustling to find prospective customers. They come to ...
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Build social proof into your Ecommerce website

Examples and tools for building in social proof for retail and travel websites We all, in varying degrees, look to others for advice and reassurance to reduce risk and uncertainty. ...
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How to create an effective YouTube bumper ad campaign

Four ways to tell a story in 6 seconds In an increasingly mobile-first environment, audiences’ attention is at a premium. Brands are constantly looking for new ways to achieve cut-through ...
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Stop Targeting Keywords and Start Targeting Customers

For years we’ve all been taught that the first step to creating content that ranks is to target keywords. For years, the ability to rank high in SERPs seemed to ...
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Where to find B2C survey respondents

Daunting, time-consuming and expensive. Or could it be? Doing any type of research doesn't always have to be so costly, listed below are five options to assist you recruit participants ...
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Millennials don’t like Snapchat since it’s redesign

Chart of your day: After Snapchats controversial redesign this past year, satisfaction with the app has plummeted YouGov data suggests the app has erased 2 yrs of work in just ...
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Do businesses have to re-consent all subscribers for GDPR?

Are some businesses killing their capability to talk to customers because of GDPR? GDPR has certainly kicked up a storm within the last couple of months within the EU. In ...
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How exactly to Generate Leads FOR THE WEB BUSINESS in 2018

Learning how exactly to generate leads for the online business could make you a far more effective marketer. However, you can’t just throw together a lead-gen strategy and hope it ...
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They are our favourite UX design changes within the last 20 years

These are what a few of the biggest websites appeared as if twenty years ago and you also won't believe it... Because the INTERNET was invented in 1990 designers and ...
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6 methods to find B2B research survey respondents

The pain of finding B2B survey and user research respondents is real. Listed below are 6 solutions including free and paid services. Finding relevant survey respondents for general market trends projects ...
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Useful strategies for dealing with micro-influencers

Are you searching for a more efficient method of promoting your organization online and reaching your market in a meaningful way? In my own latest Quick Win for Smart Insights, ...
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Using AI in Marketing

Chart of your day: How perceptions of the applications of AI differ between agencies and brands In our infographic reviewing the applications of AI in marketing, we explore 15 different ...
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SEO Isn’t the only method to operate a vehicle Traffic. LISTED BELOW ARE 6 Alternative Strategies.

As marketers, we invest lots of our hard work into SEO. Considering that Google receives over 66,000 searches every second, we’d be stupid never to. But as it pertains right ...
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Humanizing your ecommerce marketing experience

How and where you might get human input for the web experiences We reside in an age of high online connection, but low interpersonal connection. Even yet in relatively casual ...
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Forget about locating the perfect moment; engage your audience all year

Consistent connection matters, whatever the season Communicating together with your customers isn't about looking forward to the proper moment. It's about reaching them during times of need, times of plenty, and ...
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What’s an SSL Certificate and How IT CAN BENEFIT Your Website

You {may be} wondering: “{How come} my website {turning up} {being an} unsecured site in Google Chrome?” The answer {is basically because} you don’t have an SSL certificate that converts ...
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Why customer experience journey mapping needs ‘big data’ to achieve success

CXJM is vital to assist you lay out your plan of attack and begin realizing the opportunities for delivering against customer experience objectives It's no secret that a lot of ...
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Revive your E-MAIL MARKETING campaigns with classic email tactics [infographic]

Use these 11 classic ways to boost email engagement Is a bottleneck breaking the momentum of one's emails? It’s time you rethink your e-mail marketing strategy and create interesting emails ...
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Why key word research and rank tracking isn’t about being no.1

Track keyword optimization data that truly matters We all know the drill. To get probably the most searched keywords, do our far better rank high and pay SEO consultants for ...
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Why Live Video Is Your Next Big Win (and How to Start Dominating Today)

Live video commands the attention of the business world. Projections show that live streaming will be worth a staggering $70.05 billion by 2021. Unlike ever before, people have a means ...
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Create B2B case studies that convert

The anatomy of a perfect case study varies from business to business, but looking at the bare-bones structure of what goes into an effective B2B case study that converts website ...
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SEO Tools and Tips To Boost Your Rankings

Why do I need the best SEO tools when I can promote my business through social media platforms?How does SEO help my business? Doesn’t paid advertising get better results? Isn’t ...
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Why a multi-platform customer service strategy is essential in 2018

The aim of multi-platform customer service is to provide customers and audiences with options on how they would like to communicate with brands These platforms also deliver a seamless service ...
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Why are businesses looking to improve customer experience?

Chart of your day: customers expect more personalized experiences in accordance with businesses so in retrospect they're prioritising improving CX Customer Experience (CX) improvements are increasingly being led by customers ...
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INTERNET HOSTING 101 – Choose your provider Wisely

The right hosting does indeed matter for just about any business owner who would like to be online and easily discoverable When first establishing a website, a lot of people ...
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What is SEO And How to Convert Your Traffic

Whether you’re a business owner, marketer, or simply someone who wants to learn more about digital marketing, you’ve likely come across the term “SEO” at least a handful of times.That’s ...
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What’s Digital Asset Management?

Digital Asset Management (DAM) software is really a business process management solution which gives you with a centralized online hub to generate, manage, share, track and discover digital assets Each ...
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How exactly to use qualitative analytics to discover “hidden” product insights

Why qualitative App Analytics is similar to finding cash in your old jeans We’ve all been there. You awaken one morning, all your go-to jeans are dirty which means you ...
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7 Reasons Why Nobody is Reading Your Content and How to Grab Their Attention

Content, content, content. It seems like content is the only thing anyone can talk about these days. You’ve probably read post after post about how “content is king” at least ...
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Facebook Ad Clickthrough rates

Chart of your day: Use for benchmarking your ad clickthrough rates (Ecommerce focus) With the rapid adoption of smartphones by consumers, both Facebook and Google had to go fast to transition their ...
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5 Rookie Facebook Ad Mistakes in order to avoid

How IS IT POSSIBLE TO Harness Facebook’s Tremendous Advertising Power? With over two billion monthly users, Facebook can provide you usage of thousands as well as an incredible number of ...
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Ensure that your remarketing ads don’t get muted

Whether they realise it or not, a lot of people could have been subjected to remarketing ads whilst surfing the web Remarketing ads are text, image or video ads which ...
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How to progress the digital evolution curve

The ‘digital’ opportunity is enormous, with staggering growth in every territories and sectors Along with the opportunities come some significant challenges as you adjust to highly demanding digitally-savvy customers. These ...
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ProductMafia starts $1 Trail Membership

Product Mafia Membership - Only $1.00 Do you want to give ProductMafia a try but aren't sure if it's worth $35 (believe me.... it is!) Well - Great News!!! We've ...
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Brands to supply richer AR experiences via Facebook’s portfolio of apps

Facebook is approximately to provide brands the opportunity to add yet another dimension with their online campaigns At F8 (Facebook’s annual developers conference) the social media titan announced its next ...
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6 top tips about how to grow your subscriber list using pop-ups and lightboxes

A discussion of guidelines for email capture using popovers The question on every marketer’s lips if they are considering a implementing a pop-up or popover for capturing email addresses or promotions ...
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The 3 takeaways that actually matter…from Facebook F8, 2018

Here are the 3 biggest takeaways from the conference, and exactly what they mean to us as marketers! Facebook’s F8 was an intense and amazing experience. The amount of development, ...
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Is the future of Facebook advertising dead?

It’s well reported that 2017 was Facebook’s hardest year to date so far Concerns about inappropriate content, fake news, and privacy scandals with third parties have marred the Facebook name. ...
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Here’s what you need to do if you are seeking the perfect homepage

With a well-performing homepage businesses get to spend less money on advertising or other traffic / lead generation methods There is a reason why smart people spend so much time ...
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5 Most Important Factors for Success in E-commerce (Make Sure You Hit These)

E-commerce seems to be eating up the retail world right now. We’re seeing longtime brick-and-mortar retail brands closing or going bankrupt that we never would have expected to see disappear ...
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GDPR: Example privacy policies and consent forms

Examples of GDPR compliant privacy notices and email opt-in forms We've now been covering the implications of the GDPR for marketers and their audiences since 2015 on Smart Insights with ...
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2018 Influencer marketing tactics

Chart of the Day: A summary of trends in managing influencer marketing activities 2018 has been dubbed the year of Influencer Marketing by many including MarketingLand  and AdWeek who report on research ...
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A step change in working culture and office productivity

Shared knowledge is the new currency of scale The workplace has changed in spectacular ways since the turn-of-the-century. The biggest development is the increased importance of knowledge. Knowledge has become ...
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Landing Pages Are Overrated. Here’s Why and What You Should Do Instead

I used to hate building landing pages. I’ve certainly made mistakes and had to learn some things the hard way. For a long time, my landing pages just didn’t work. ...
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UK adspend for 2017 was a record £22.2billion

Chart of the Day: UK adspend is at a record £22.2 billion for 2017, the eighth year of consecutive growth Adspend for 2017 was a record high following 8 years of ...
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Influencer Marketing Top Trends 2018

The field of Influencer Marketing has grown by a whopping 198% in 2017!  ‘Influencer’ seems to be a recurrent buzzword in brand marketing, to raise brand awareness and increase engagement ...
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6 essential types of SEO Tools for 2018

Will you be using the full range of Free, Freemium and Paid tools available to review and improve your SEO and content marketing effectiveness? To compete with SEO, it's essential ...
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Post-campaign analysis (PCA) – How to review a marketing campaign’s effectiveness

Five components of a winning post-campaign analysis dashboard The process of setting up, brainstorming, planning and ultimately delivering a digital campaign is an exhausting, challenging yet fun and extremely rewarding ...
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Here’s How to Rank for Multiple Keywords with One Piece of Content

Keyword targeting is dead. Algorithm changes such as Google’s RankBrain have all but killed your ability to rank well using keyword targeting. I bet you’re wondering why I’m about to ...
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How to integrate successful SEO with other online marketing strategies

Why integrating SEO with other marketing channels is imperative for a successful online strategy Having a defined and targeted Search Engine Optimization (SEO) strategy is without a doubt a critical ...
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Forecast growth in percentage of online retail / Ecommerce sales

The potential for online retail growth on desktop and mobile devices It's interesting to look back at the growth of online sales and think forward to how much further they ...
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Forget Guest Posting. Here’s Why Guest Podcasting is King.

You’ve probably heard the benefits of guest posting so many times you could rattle them off right now. Guest posting can bring you increased exposure. It can help build backlinks. ...
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3 things marketers can take away from the Facebook Data debacle

After two days of appearing in front of Congress, Mark Zuckerberg's Facebook platform largely avoided any negative repercussions, it grew! Last month, Facebook experienced the biggest “scandal” in the history ...
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Measuring ROI on Video Marketing Campaigns [Infographic]

Embedding a video on your site can increase conversion rates by up to 80%! Over the past few years, video has steadily become a more important element of digital marketing. ...
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The Marketing technology Landscape in 2018 [Infographic]

6 implications for selecting and managing today's and tomorrow's marketing technology We've been sharing the latest Marketing Technology Landscape map by Scott Brinker, @chiefmartec for several years now. You've almost certainly seen ...
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Is your Facebook feed engaging your users?

Back at the start of the year, we told you that Mark Zuckerberg had boldly announced a significant change to our Facebook newsfeeds An updated algorithm would see posts prioritized ...
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How to Repurpose Content (and Why it Matters)

There’s no need to reinvent the wheel. Ever heard that before? It’s excellent advice for virtually every job, task, industry, and endeavor. If you have something that works, use it. ...
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Introducing Sherlock — User Engagement Scoring for SaaS Businesses

We are super excited to introduce Sherlock – a new product from Space Pencil (the folks that brought you Kissmetrics) – to the market this week. Sherlock is a user ...
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Translating business goals to specific objectives and KPIs

How to ensure you track performance against target KPIs, we all have them, sometimes we set them for ourselves, often they are set for us! The question is, are the KPIs you are ...
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Guide to Handling Overseas Dropshipping Returns

Things are going great!  You’re selling like crazy; those numbers keep going up. You’re so busy answering customer service questions, marketing, and growing your business that you barely have time ...
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Setting goals for your digital marketing

Set the right goals for digital marketing using the 5Ss Do your set of goals for online marketing cover all the bases? A good set of digital marketing goals covers a ...
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Four steps to developing a big idea for your campaign [belVita Case Study]

The creation of a ‘big idea’ is a fundamental part in the development of a digital marketing campaign Without a clear, impactful and differentiated concept, there is substantially less chance ...
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How to make an engaging infographic for your blog (without a designer)

A step-by-step guide to creating infographics to boost online engagement We’ve all heard the saying “a picture is worth a thousand words”. With the rise and domination of visual-driven social ...
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Why SaaS Brand Advocacy Is More Important than Ever in 2018

Although it’s no secret that the realm of marketing is constantly evolving, it seems that the space is changing especially dramatically for SaaS companies nowadays. And these changes are cause ...
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Email marketers top priority is revealed

Chart of the day: Marketers are most concerned with improving email engagement New research has found that improving email engagement, followed by increasing sales revenue as well as increasing the ...
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The difference between marketing objectives and marketing goals?

Why and how you should define goals vs objectives carefully? I’ve found that goals and objectives are often defined and used differently within different companies or parts of a business ...
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The 5 pillars of digital transformation strategy at Mark’s: An interview with changemaker, Johnny Russo

Totally. Within the Education or the People pillar is the use of data and how much more important that is...Read blog postabout:The 5 pillars of digital transformation strategy at Mark’s: ...
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WhatsApp bans under 16s ahead of GDPR

WhatsApp, announced that it was not requesting any new rights to collect personal information in the agreement it created for the European Union Barely a day passes without another social ...
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How to define SMART marketing objectives

From SMART to SMARTER marketing objectives When identifying specific marketing objectives to support your long-term goals, it is common practice to apply the widely used SMART mnemonic. You will know ...
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Is Twitter Worth Your Time? Here’s What New 2018 Data Says About Twitter for Marketing

Misinformation is spreading like wildfire. On Twitter, it’s no different. Numerous spam accounts and bots plague Twitter. They share false and misleading information, which has negatively impacted user experience. The ...
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Understanding deliverability: the difference between blocking and blacklisting

It's true: email deliverability best practice is not the most exciting topic, but it's a necessary evil Ignore it and, by the time you've run into problems, it will take a very ...
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How to Choose the Right Testing Software For Your Business

Every customer base is unique.Your ability to win your own marketing victories depends on understanding the users visiting your website each and every day. If you’ve spent any amount of ...
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Customer satisfaction survey questions and templates

A Customer satisfaction survey (CSAT) allows you to measure customer experience, how much a customer would recommend your business and satisfaction with your brand There are some simple rules to ...
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Setting the right digital marketing objectives

Chart of the Day: Which objectives should be in your digital marketing plans? "Rowing harder doesn’t help if the boat is headed in the wrong direction.” So said, Kenichi Ohmae, ...
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The 4 data metrics your marketing team needs to track for better conversions

Converting leads into paying customers is the undying challenge for marketing teams and e-commerce companies year after year Every business wants to grow their revenue and reach, yet many still ...
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What LMS Marketing can teach you about promoting a new industry

The elearning industry shows how to make niche marketing work The internet is crowded with brands searching for the best way to grab consumers' attention — unfortunately, the roadmap to ...
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10 reasons why you need a 360 degree Content Marketing Audit

Increase leads and sales by using our full range of recommended tools and techniques to audit your content marketing effectiveness Many content audits are limited by just reviewing SEO or ...
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Is your Google Analytics Data GDPR ready?

Google Analytics has not only made it easier for data-driven marketers to work in compliance with GDPR, but has also introduced a new feature to improve sales and marketing integration ...
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How to make use of Google Analytics Attribution Modelling

Your marketing's most valuable player: using attribution. Imagine a typical customer journey for a business like TOMS, a shoe retailer that sells online. A user sees a sponsored Facebook post ...
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How exactly to use Facebook Messenger for research

With more businesses using Facebook Messenger for marketing, brands may also be starting to benefit from Messenger for surveys and research too I'm always searching for new means of conducting ...
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How exactly to Run an E-Commerce Business As Your Side Hustle With Just 15 Hours weekly

44 million Americans reportedly have a side hustle. It appears like just about everybody is looking to obtain a little bit of the gig-economy action. And it’s no real surprise ...
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Succeeding in Marketing in Super-Niche Sectors

As your organization partcipates in both traditional and digital marketing practices for different outcomes you will notice cross-overs and similarities in the manner you work There are overarching “rules”, “guidelines” ...
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3 cognitive triggers to improve customer conversion

Understanding a few of the basics of the psychology of persuasion and how exactly to apply them, could make an enormous difference to your marketing efforts We’ve previously discussed how ...
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What’s customer lifecycle marketing?

Create a co-ordinated 'always-on' contact technique for the complete customer lifecycle to improve conversions and retention It's no secret that engaging your visitors is essential to achieving continued sales, and ...
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6 Instagram Marketing Trends TO UNDERSTAND In 2018

Last year, my pal checked her Instagram engagement numbers and noticed something unusual. They tanked. “I used to obtain plenty of likes and comments, however now it has totally dropped ...
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What’s the largest content challenge? Marketers reveal all

Chart of your day: Time may be the biggest challenge with regards to content marketing Marketers have revealed time and quality are their biggest content marketing challenges in accordance with ...
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Mobile Marketing Statistics compilation

Statistics on consumer mobile usage and adoption to see your mobile online marketing strategy mobile site design and app development "Mobile to overtake fixed Access to the internet by 2014" was ...
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Email marketing trends 2018

6 emerging email and marketing automation trends to help inform your 2018 email marketing communications strategy Email marketing continues to be a vital communications channel with the DMAs latest Email ...
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10 automated email promotions that enhance the customer journey

Email marketing might not seem as sexy as some marketing channels. However when it involves results, it leaves the others in the dust Research by McKinsey tells us email is ...
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How these 10 Trendsetting Companies use Product Tutorials to Activate EACH AND EVERY Sign Up

If you’re seeking to take your organization to another level and help your products stick out, you can’t afford to disregard the power of product tutorials. Ever tried to employ ...
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Google’s new Conversion Probability metric

Chart of your day: Use Machine Learning AI to comprehend the propensity of one's website visitors to convert I'm reviewing another kind of Chart today since while reviewing Google's Demo Account ...
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How to develop a Twitter Online marketing strategy for 2018

Are you searching for the right mixture of activities which will help you develop a power-packed Twitter marketing plan? Here certainly are a few activities that may get you thousands ...
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What your brand strategy should appear to be in the era of voice search

The rise in voice search has recently stolen the marketing tech headlines for 2018 but will this season see anywhere near this much discussed tactic take centre stage concerning how ...
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20 Example Travel Websites That Will Get You Moving

Pack your bags. We’re going on vacation!That’s exactly what an effective travel website should make you feel. It should activate the travel bug with vibrant imagery and vivid copy. And ...
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Featured Snippets: A Data Driven Solution to Rank Faster

If SEO were an Olympic sport, it will be race walking. Everyone is from then on first place slot – but it’s an extended, slow, and strategic way to getting ...
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KPIs for apps – optimise your Mcommerce Apps and Mobile UX

Which KPIs can help retailers optimise their mobile apps? Well, you've finally launched your app and like other app makers in the retail space, you want to to improve engagement together with ...
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Is Facebook Organic Reach Really Dead? Here’s How exactly to Break Through It for More Social Engagement

Every occasionally, the overlords of the web opt to change things up in the digital marketing world. And with how fast things change, it could sometimes be an easy task ...
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The Anatomy Of A (Perfect) WEBSITE LANDING PAGE [Infographic]

Create an ideal website landing page that converts viewers into customers Those in the web business could be aware of the advantages of a well-designed squeeze page. As an objective ...
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How ethnography might help improve UX

Short ethnography studies can help create personas and enhance your website user experience and usability Anyone who reads my Smart Insights blogs will most likely know right now that I ...
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Why Understanding YOUR VISITORS may be the Only ONLINE MARKETING STRATEGY You Need

We all desire to be “successful” marketers. But what does success in marketing even mean? Sure, we are able to track analytics. We can count just how many social followers ...
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Why isn’t your PPC campaign converting?

A three-step method of look for paid search campaign mistakes In a perfect world, enterprising entrepreneurs would just need to create shop, open their virtual doors, and discover customers lining ...
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For you to spend money on interactive Email and Automation

Two major trends in email should not be ignored: interactive email and automation. For certain messages, an old-fashioned email with a plain-text, well-written letter and a call-to-action in the bottom ...
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The Ultimate Social Checklist: 7 Steps to Follow for Every Post

Promoting on social can feel like a popularity rollercoaster. One minute, you’re on top. Your post is taking off – skyrocketing through timelines and racking up likes and shares. But ...
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5 UX techniques to improve your web form conversion rates

Web forms are a crucial communication channel between your organization and your audience - so making sure they deliver a first-class User Experience (UX) is imperative. Turning a one-way flow ...
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11.1% of budget is allocated to marketing, so how exactly does your organization compare?

Chart of your day: 11.1% of businesses budgets is allocated to marketing activities on average Research by The CMO Survey has discovered that 11.1% may be the average budget allocated ...
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Amazon files patent to ‘listen to all or any conversations in a room’

The voice assistant could eventually pay attention to all conversations in an area, identify speakers, and also interrupt them with sponsored suggestions During the next World War, a campaign warned ...
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6 key insights from the “State of Experimentation Maturity 2018” research report

While Web Development and QA skills certainly are a priority for each organization surveyed, organizations at the “Scaling” maturity level are...Read blog postabout:6 key insights from the “State of Experimentation ...
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Review your alternatives with Spotify and the growing potential in audio marketing

Three techniques marketers can reap the benefits of dealing with Spotify When marketers discuss ‘content’ one often thinks of words, images, video, or perhaps a mix of all three, such ...
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The very best webinar tools to greatly help plan your webinar

Have you tried using webinars yet? What tools are you currently using to host and promote your webinars? Do you intend to find out about what must be done to ...
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6 Google AdWords Hacks To Drive More Local Foot Traffic

Who said retail was dead? According to the National Retail Federation, brick and mortar retail stores had a net increase of over 4000 store openings in 2017. For each company ...
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Research on adoption of Account-based marketing (ABM)

Chart of your day: Just how much budget has been assigned to ABM? This week, I decided to have a look at the popularity of ABM since we've been getting a ...
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Website COMMENTS FROM CUSTOMERS Tools review

6 forms of user experience and online audience surveying tools to greatly help develop a more customer-centred website and brand Web analytics tools such as for example Google Analytics are ...
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THIS CONTENT Optimization Matrix

Audit your articles and SEO with this mindtool to obtain additional from your own content marketing One of the largest appeals of digital marketing is that it is data-driven - ...
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A starter guide to creating webinars

Webinars are excellent for generating quality leads, building trust having an audience, reaching more folks, and converting more leads into customers In an extremely competitive market where consumers get hit ...
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15 Tips to Optimize Your CTA Buttons for Conversion

If you had to pack all your conversion wisdom and power into one tiny space, it would be the call-to-action button.It’s amazing how a single button can make or break ...
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The Marketer’s Guide to Instagram Stories: Building Your Brand and MAKING SALES

Out out of all the different elements of digital marketing, social media will change with immediate and drastic results. There is definitely a fresh platform emerging for marketers to check ...
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Multinational Marketing: How exactly to Take Your Agency Over the Pond

4 ways of help your agency expand abroad As recently reported by THE BRAND NEW York Times, the planet market has finally escaped the throes of the overall economy, once we now ...
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8 Need-to-Know E-Commerce Image Optimization Hacks

Ever wonder why your product image doesn’t arrive when you execute a Google seek out your product? Wonder if that big product image on your own new website landing page ...
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Millennials, once we know them!

Chart of your day: So how exactly does device preference for online activity differ with generations? Marketers are always raving about Millenials and how important it really is, because of ...
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How split testing increased a sales funnel conversion rate by 41% [case study]

Learn how AWA digital helped Superfi increase conversions by way of a data-driven header test Hifi retailer Superfi found conversion rate optimisation (CRO) agency AWA digital wanting to improve the ...
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How exactly to Use Images/Visuals to improve Website Conversion Rate

The human population is made up of 65% of visual learners. Which means that we can influence 65% of consumers using images.Since time immemorial, visuals have been used by marketers ...
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10 things it is possible to user test on your own B2B website

10 simple test ideas for the B2B website, to improve conversions and enhance the user experience, through user testing User testing may be the procedure for testing components of a ...
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Essential A/B and Multivariate Testing Tools.

Use these testing tools to greatly help structure your experiments and increase your conversion rate A/B tests permit you to run a number of different versions of a page which might ...
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6 Methods to Promote Your E-commerce Products on Social WITHOUT HAVING TO BE Salesy

The person with average skills spends almost two hours on social every day. This happens to five years and four months on social apps during the period of an eternity. ...
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What does the near future hold for data collection and online privacy?

Chart of your day: 2 in 3 ad-blockers be worried about how companies use their personal data Data, and database marketing, allows to provide targeted, personalized and relevant advertisements and ...
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Using Data Visualizations To Leverage YOUR WEB Marketing Data

Imagine this: Because the Chief Marketing Officer of one's company, you're tasked to report on the annual marketing results by your CEO – and you also need to be quick, ...
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8 Online revenue model choices for Internet businesses

Selecting the very best revenue choices for Internet startups I'm often contacted by online marketers having an idea for a fresh site that are trying to workout just how much ...
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How exactly to use (Advanced) Segments in Google Analytics

10 methods to segment guests using Google Analytics When I focus on E-commerce projects to recognize solutions to increase conversion I usually focus on a structured analysis of current effectiveness ...
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User Engagement: THE MOST CRUCIAL Metric You Aren’t Tracking for the SaaS Business (and how exactly to achieve this)

**Click here to look at Sherlock – our recently released product on Product Hunt now** User engagement may be the lifeblood of each SaaS business. Whether you run a light, ...
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How exactly to Use Facebook Messenger to market More E-Commerce Products

Facebook Messenger currently has more than 1.3 billion monthly active users. Not only that, but 2 billion messages are repaid and forth between customers and businesses on a monthly basis. ...
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Which of what brands are performing best on Facebook?

Chart of your day: Netflix is the greatest performing brand when it comes to highest average amount of comments from users on the posts and highest on post shares Scandal or ...
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Dave Chaffey on how best to use personas for Digital Marketing

Dave Chaffey talks with Grant LeBoff about how exactly to correctly use Marketing Personas Personas certainly are a term that you often hear marketers discussing, but don't always completely understand. In ...
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12 Obvious User Experience Mistakes WHICH COULD Ruin Your Conversion Rate

Conversion rate is really a metric which has a direct effect on your revenue.You can't ever have sufficient of it. Several factors affect the conversion rate, such as for example ...
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How and just why you will need to integrate PR into all marketing channels

Positive and negative PR campaigns make a difference brand equity and identity - figure out how to apply positive PR across touchpoints in the RACE customer lifecycle It's an over-all ...
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How ecommerce can increase conversions with AMP

An easy, visual guide to assist you implement AMP for ecommerce to improve conversions E-commerce is focused on creating an incredible shopping experience online for visitors with the intention to ...
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Get WEBSITE TRAFFIC Without Counting on Google – or Spending a Dime

As of the month, Google had almost 75% of the internet search engine market share, meaning that far more folks are looking for info on Google than on any internet ...
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Omnichannel customer experience benchmarks

Chart of your day: A shockingly low rate of personalization of the client journey is revealed The growth used of cellular devices and increasingly complex customer journeys implies that multichannel retailers ...
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How exactly to Take YOUR ARTICLES Marketing Growth to another Level with Content Clusters

Google’s algorithm is continually evolving to raised understand search intent, and content creators must adjust to survive — by throwing out their keyword lists and grouping content into topic-based clusters. ...
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That is why this is the time to accomplish persona research

I'm sorry to break it for you, but building personas will most likely take doubly long as you imagine it'll. Now's enough time to generate accurate personas to reap the rewards ...
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Persuasion Marketing: How exactly to Create Personas to raised Engage Your Audience

Improve audience understanding for more persuasive marketing campaigns in four steps Gone will be the days of randomly placing keywords and ranking for just about any term we liked. Today’s ...
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How exactly to Manage a SALES FORCE: Killer Strategies in 2018

Managing a sales force is not any easy task. You have the potential to either make or break your sales reps. And there’s a great deal of conflicting information on ...
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7 methods to improve customer experience on mobile

Optimize your customer experience on mobile in order to avoid being left behind Not long back, the trick of business success on the web appeared to be about product and ...
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How exactly to Improve Blog CONVERSIONS

At the finish of your day, we use content marketing to create business results.These business email address details are usually represented by some type of conversion — usually a contact subscriber, ...
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5 essential social media listening tools and how exactly to use them

The best social media listening tools to utilize in 2018 to assist you develop your social media strategy “The success of a relationship is solely influenced by two factors: a ...
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Using social media marketing in B2B markets?

How does social media compare to other channels for B2B Marketing? Social media marketing might initially seem to be the only real preserve of the business-to-consumer (B2C) marketer. But in ...
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LinkedIn Pulse: A WHOLE Guide (+ Examples)

You blog as you want visitors to discover your articles and build relationships it. But sometimes, your reach just isn’t large enough. That’s why it’s good to diversify your articles. ...
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How has marketing automation developed?

Marketing may be the lifeblood of business. In the end, your service or product won’t promote itself! There are many methods to market your products to your marketplace. Brands use ...
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For you to increase your Conversion Rate Optimization

Whether you’re not used to Conversion Rate Optimization or perhaps a seasoned pro, you will need a solid CRO programme to take your digital marketing career to another level Done ...
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How exactly to run a wholesome conversion rate optimization process

Conversion rate optimization (CRO) has generated plenty of hype in fact it is regarded as a silver bullet that may solve all of the problems the ecommerce business has. The ...
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What’s Vero? 9 REASONS FOR HAVING the New SOCIAL MEDIA MARKETING App

Remember Orkut? Or Friendster? Think about MySpace and Classmates? Maybe you do, perhaps you don’t, because social media platforms come and go faster than many of us will keep up. ...
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100+ must-see digital marketing research statistics for 2018

The best digital marketing research, across marketing channels - including SEO, PPC, CRO, social, mobile, martech, email, ecommerce, and UX - to greatly help inform your 2018 marketing strategy Because ...
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Facebook: Can be your life within their database?

Everything you should know concerning the Cambridge Analytica scandal, the usage of big data what the near future holds for Facebook Each year, targeting technologies get increasingly sophisticated. Machine Learning ...
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Influencer Marketing: The brand new face of marketing?

Social networks have evolved to provide birth to a revolutionary type of marketing called influencer marketing The savvy advertiser will let you know that now, social media is the greatest ...
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Technical SEO: Why It’s Becoming More Important Than ANY SEO Tactic

No website can stand with out a strong backbone. And that backbone is technical SEO. Technical SEO may be the structure of one's website. Without it, the rest falls apart. ...
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Which industry gets the highest conversion rate?

Chart of your day: Unbounce reveals business consulting, travel and job training industries have the very best conversions. The comprehensive report, which evaluates a large number of conversions has found the ...
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Google Lens and the continuing future of Visual Search

The way forward for AI and retail is Visual Search Machine learning is taking online search to new levels, and it’s not only voice search that’s increasing. While many have ...
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GREETINGS EMAIL Success [Case Study]

Find out how Southbank improved their open and click-through rate with a straightforward email welcome sequence First impressions in life are important. This is really true in the wonderful world ...
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5 EXPLANATIONS WHY Nobody is Engaging TOGETHER WITH YOUR Social Posts (and How exactly to Correct it)

Your content is poppin’. Polished and proofed, you’ve put this little bit of content through the wringer to obtain it ready. Now all you need to accomplish is let people ...
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10 free internet marketing tools that each “hands-on” marketer should use

The best tools for understanding your web customers, competitors and campaign effectiveness? I discover that when running classes, the tools I would recommend to greatly help marketers are always popular, ...
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Just how long does it try rank in Google? [infographic]

How old will be the top ranking pages and what does this mean for the business? One quite typical question everyone really wants to know is 'how do I get my ...
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E-mail marketing engagement and response statistics 2018

The best email statistics sources to benchmark open and clickthrough rates for the email promotions in your industry sector Email marketers often ask "how do our campaigns compare"? They're searching ...
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Social Media Marketing Trends 2018

Top 5 social media trends for 2018 you need to include in your marketing strategy, including predictions from 10 social media specialists Brands are trying in more ways than ever ...
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How to Get Quality Backlinks for SEO: 6 Smart Ways

Link building is one of the oldest and most effective SEO tactics. It’s also one of the most productive ways to grow organic search traffic.But you have to be cautious ...
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9 Local E-Commerce Marketing IDEAS TO Drive More Foot Traffic To Your Store

E-commerce keeps growing at a meteoric pace, and there is absolutely no doubt about any of it. According to a recent study by Statista, retail e-commerce sales worldwide reached $2.4 ...
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Content Marketing Analytics – How exactly to identify successful blogs

What makes an effective blog? If you feel the solution is amount of views, you might or may possibly not be right Some blogs is there to convert, others to ...
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5 Methods to Add Flow to the Digital Experience

Marketing can have problems with too little flow, particularly when it's interruptive in nature, however the email address details are impressive once the two concepts come together As a self-confessed ...
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5 Ways to Develop a Brand Logo FOR THE Company in only Minutes

If you need your business to achieve success, you’ll have to absorb your brand strategy. No matter what size your organization is, branding creates trust. A strong brand creates instant ...
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Achieve High Growth by Keeping Customers RETURNING to Your eCommerce Website

Tom Robertshaw (@bobbyshaw) can be an Ecommerce Evangelist at Space 48, an award-winner ecommerce consultancy for forward-thinking retailers. He recently recorded a webinar with Kissmetrics, listen here. It could be ...
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What exactly are brand marketers’ top priorities for 2018?

Chart of your day: Customer Experience may be the main focus for brand marketers seeking to strengthen their brand online marketing strategy for 2018 Branding is definitely a hot topic ...
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6 Methods to Leverage SOCIAL MEDIA MARKETING Beyond Prospecting

If recent trends like “conversational marketing” and “social selling” have anything to instruct us, it’s that social media has matured a good deal as a pure prospecting platform since its ...
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ABM: To Tech or Never to Tech

Deciding on analogue vs digital is really a crucial part of the ABM process Although it’s an integral phrase on the lips of several a Martech professional in Silicon Valley ...
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How Long MUST I Run My A/B Test?

A/B testing is among the most polarizing marketing tactics ever invented. It looks like everyone comes with an opinion on whether it works or not. So, where do I stand ...
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This kind of content drives the highest-quality leads

Benchmark your B2B lead gen activities against new research, which ultimately shows lead quality may be the most prominent challenge for businesses The State of B2B Lead Generation, a fresh ...
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Global social media research summary 2018

Our compilation of the most recent social media statistics of consumer adoption and usage Social networks are actually so more developed, that there surely is a core 'top 5' social ...
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Are retailers taking advantage of their welcome emails?

80% of retailers have a welcome programme set up. So, is having the opportunity to push a contact message to your subscriber (prospect) valuable or not? Holistic Marketing recently analysed ...
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Brand Bias: Does Branding Matter For Driving Sales in B2B? Here’s What The Data Says

The marketing world loves to talk about branding. Take a look at just about any marketing company in the world, and you’ll find the word “brand” on at least one ...
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12 Essentials of a High Converting Landing Page

Crafting a competition-crushing landing page is not for the faint of heart.There are dozens of different components to keep in mind, a whole science of psychology lurking beneath the surface, ...
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How successful can be your Martech strategy?

Chart of your day: On Wednesday and Thursday the other day, myself and Dave Chaffey presented at B2B Marketing Expo, In ExCel, London about auditing your Martech stack - and ...
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Long-tail KEY WORD RESEARCH Strategy to enhance your SEO

Are you following these simple long-tail key word research steps to boost your SEO? Long-tail key word research is fundamental to SEO. It has turned into a focus for achieving high ...
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5 practical tips to prepare for mobile-first indexing

Is your site mobile friendly? Find out how you can prepare for Google's mobile-first indexing It should come as no surprise Google is working toward indexing web pages primarily based ...
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THE WEB of Things (IoT) is here now

I bet I could guess your password Let’s focus on an extremely big number. 9 billion Is that big enough for you personally? Well, this is the approximate amount of ...
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8 Advertising Mistakes SaaS Companies Make FREQUENTLY

Ad media buying for SaaS products can feel just like a rabbit hole of complexity. Best practices, capabilities and tactics changes based on what you’re attempting to accomplish, what platform ...
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The most famous social networks worldwide 2018

Chart of your day: Social network popularity predicated on share of social media minutes You could have pointed out that Facebook isn't obtaining the best press right now with the most ...
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Are your forms ready for GDPR? Benchmark yourself here

Reworking your acquisition plan, you start with your subscribe forms, can help you execute a better job of connecting with customers and launching email conversations We've been hearing many conflicting ...
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3 Assumptions That Can Kill Conversions

It’s dangerous territory to make assumptions, over-generalize, or depend on logic or even so called “best practices” to make decisions about site changes.My team and I launched an e-commerce website ...
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How effective can be your digital media?

Audit your digital media effectiveness for better campaigns It's a significant part of creating your digital online marketing strategy and it's really always vital that you review the potency of ...
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10 most typical keyword planning mistakes in order to avoid

Don't flunk of the common search engine marketing mistakes It seems almost too easy initially. It certainly does. You discover a keyword tool and you also enter whatever key phrase ...
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10 Beautiful Website Color Palettes That Increase Engagement

Is the color scheme you’ve chosen for your website triggering a desired response?Everyone has favorite colors they tend to gravitate towards when it comes to their work or otherwise. But ...
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How E-Commerce Companies Can Compete in an Amazon-Dominated World

When it comes to e-commerce marketplace dominance, Amazon is at the top of the food chain. Over 44% of all product searches begin in Amazon’s search bar, and Amazon owns ...
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What’s IN THE MIDDLE OF YOUR Two Bookends? A Marketer’s Guide to DEALING WITH Science

If art is beauty, is science the beast?   Many corporations think so, judging from the direction they silo their marketing and technology teams. Rarely do CMOs and CDOs bring ...
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10 Accounting Basics You Need to Know to Run a Successful E-commerce Business

Accounting is a painful necessity. It’s the boring side of the business. I don’t like dealing with it either. But, if you want your business to grow, you can’t avoid ...
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The way the Customer Experience is Powering the Fastest Growing Brands

A type of this short article originally appeared on Stitch Labs. Stitch Labs is really a purpose-built inventory management software to greatly help brands improve customer experience and scale efficiency. ...
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Growing Need for Omnichannel Marketing

Should you be using omnichannel marketing to improve customer experience? It has become vital for brands to inject their particular voice atlanta divorce attorneys communications channel they utilize, be in ...
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How to Increase Your Ranking by Mixing “Hidden” Keywords in Your Content

Comprehensive content, a tone of voice, storytelling, punchy texts, surplus value, social signals…While all these big words swallow up the digital marketing world today, one tiny detail sobs in the ...
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How exactly to generate increased sales prospects with one of these tips and tools

Sales prospecting is definitely a time-consuming and frequently frustrating task for salespeople – from choosing the best prospects for the business to locating their contact information and calling them However, ...
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How exactly to Optimize YOUR WEBSITE to Collect probably the most Email Addresses

Optimize your website to improve your mailing lists and generate more leads Amazing, isn’t it? Regardless of being pronounced dead more than once, email continues to operate a vehicle the ...
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7 Lessons I’ve Learned from CRO Tests that Generate Hundreds of Millions of Dollars

Conversion rate optimization is like the banana peel in those really cheesy video clips. It’s pretty obvious it’s there. We all see it. But we all know it will trip ...
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4 ways to develop a data-driven content online marketing strategy

Data isn’t the only real property of a data analyst; content marketers ought to be using it to create a solid, results-focused content strategy geared to buyer personas When we ...
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ABM: How to use website personalisation to engage your accounts

A VIP web experience for your VIP prospects It’s the first sign of light after what could be months of hard slog on your ABM (account-based marketing) campaign. You generate ...
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Key steps and guidelines to win with Amazon | Part 1. Ecommerce

Part 1 of 2: How ecommerce can win with Amazon Amazon is undoubtedly one of the primary and well-known brands on the planet and something of the very best five ...
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6 Search Operator Commands To Steal Your Competition’s Ideas in Seconds

What if there is a way for you yourself to find your competitions most niche ideas without needing to conduct an in-depth audit of these site? Wouldn’t that be great? ...
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Which apps do people utilize the most?

Chart of your day: social media apps will be the most used apps According to analyze by The Manifest, 39% of respondents said social media apps were probably the most ...
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A fresh tool to boost outreach and enrich leads and contacts

Interview: Assaf Eisenstein, Founder of Lusha At Smart Insights we're always searching for new tools that assist marketers enhance their business leads and sales. With many tools out their to greatly ...
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How exactly to blast through silo mentality to produce a culture of experimentation

Creating and maintaining a culture of experimentation doesn’t happen in an easy, sequential manner. It’s an iterative process. For instance,...Read blog postabout:How to blast through silo mentality to produce a ...
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Guidelines for social media monitoring

Social Media Monitoring offers opportunities for a far more strategic approach Do you need to have more out of SOCIAL MEDIA MARKETING? Or Are you currently still among those businesses ...
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THE HUGE BENEFITS and Need for Customer Satisfaction

I can’t get no satisfaction. Aside from hearing it because the chorus in a rock n’ roll classic, it’s a phrase you won't ever want to result from your visitors. ...
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What exactly are typical average add-to-cart conversions?

Chart of your day: A comparison benchmark of add-to-basket rates with conversions? Do you call it add-to-cart or add-to-basket? This will depend what your location is based - cart is most ...
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How exactly to Use Ecommerce Analytics for Better Conversions

When you operate an ecommerce store; you’re either losing or earning money. Sales are either up or down. Whatever your position, it is possible to always boost your store’s conversions ...
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How to double your website conversion rate

Take a moment and think about a first meeting with a prospective customer.A good salesman will not try to sell right away. Instead, he will start by asking specific questions and subsequently ...
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Only 6% of companies replied they are ready for GDPR

Shockingly, 94% of respondents aren't ready for GDPR With the brand new GDPR changes being implemented in-may, this is a hot topic on every marketer's mind. The change in regulations ...
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Email Marketing in 2018: How Do Your Messages Stack Up?

Do you ever think about how your email marketing campaigns measure up against others in your industry? Ever considered what your unsubscribe or bounce rates look like in comparison to ...
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8 Surprising Marketing Predictions for 2018

Marketing can be a bit like gambling. You test out one advertising channel and measure your results. Every so often, a new marketing channel or program becomes available. Eager marketers ...
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4 Old-School Marketing Tactics Making a Comeback in 2018

Online marketing promises a holy grail of customer acquisition where you can flip a switch and watch leads waltz through the door. But that fairytale notion is becoming exceedingly rare ...
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Using Digital Marketing to boost your ecommerce visibility [Case Study]

How online coupon and comparison site Dealhack have re-established themselves Dealhack launched back 2005 and proved favored by users in creative careers. How have Dealhack marketed themselves? Through general market ...
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2018 LinkedIn Marketing Guide

LinkedIn continues to innovate even years after launch, especially with Microsoft’s acquisition of the platform. Despite a number of other social channels rising to meet consumer demands LinkedIn remains the ...
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Content Marketing in 2018 and Beyond

Let’s discuss content. How’s it doing in 2018? Where might it be headed this season and next? Could it be still the king? Content marketing became popular and continues to ...
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How to price your products – Ecommerce.

Ask people to pay too much for your product or service and they will stop buying; ask too little and your profit margin slides or customers assume your product is ...
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How to find the most visited shopify stores RIGHT NOW!

How To Discover Awesome Shopify Stores For Inspiration Have you ever thought about what other successful Shopify stores look like? What products or services are they selling? What does their theme ...
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5 Hot Mobile Marketing Trends TO VIEW In 2018

Mobile devices have transformed how exactly we consume content, rendering it essential that businesses that are looking to attain their market optimize their websites to react to this trend. People ...
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How Segmentation CAN ENHANCE Your Social Ad Campaign

In 2017, social media platforms boasted 2.8 billion users around the world. That compatible about 37 percent penetration, and the numbers continue steadily to grow each year. For marketers who ...
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The Kissmetrics Guide To Keyword Research

Keyword research should be the basis of any online marketing campaign. The simple goal of keyword research is to find out what your target audience is searching and what it ...
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78 LINK CONSTRUCTING Resources (2018 Update)

Link building may be the cornerstone of SEO. Worthwhile web marketer or SEO must learn how to build links with their site should they desire to rank well in Google. ...
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6 Characteristics of High-Converting CTA Buttons

Your CTA buttons are some of the most important elements on your site.You’ve probably heard this statement dozens of times on various marketing blogs and publications. But it’s repeated so ...
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Using Email to improve Repeat Purchases for the eCommerce Store

Getting prospects to convert to customers is a very important factor. But, how can you get customers to get over and over following the first purchase? It’s a lot more ...
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Snapchat introduces a fresh Insights and Analytics tool

ICYMI: Given that Snapchat includes a new Insights feature, does it help relax the miffed Snapchat Influencers? With it’s recent layout change, Snapchat has been on the receiving end of ...
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Account handlers will be the key back growth ambitions

Don't leave account growth to chance, there is a better approach We're launching a fresh guide for agencies in a few days, where I discuss my suggested method of agency ...
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The 2018 Guide to Google Webmaster Tools – Google Index, Crawl, and More

Back in 2010, we wrote a thorough beginner’s guide to Google Webmaster Tools. But since then, there have been significant changes to Google Webmaster Tools. We’ve updated this guide to ...
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5 Essential, Pre-Built Segments to Hyper-Personalize your eCommerce Emails

Learn how exactly to shift your automated e-mail marketing into hyper-drive by pre-defining 5 key segments predicated on fine-grained customer information and behavioral data Email marketing is definitely a cornerstone ...
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Will Coca-Cola become Japan’s tipple of preference?

With over 100 soft-drink variations catering for each kind of regional taste, for 132 years, Coca-Cola has remained the world’s benchmark leading soft-drinks brand Now that ‘soft’ image is approximately ...
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ABM: Analysis, Measurement and Reporting

Choosing the proper tools and metrics for ABM success GIVE ME DATA! Much like almost every other section of marketing nowadays, there’s a respectable amount of number crunching in an ...
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Average display advertising clickthrough rates

US, Europe and Worldwide display ad clickthrough rates statistics summary I've put this compilation together to greatly help marketers and students studying interactive marketing create direct response conversion models for ...
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Here’s what students think of marketing

Chart of your day: Students don't believe marketing supplies the best career opportunities Marketing comes with an image problem, we're able to battle to hire the very best talent if ...
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The very best 10 ways of turn data into actionable analytics

Leading digital analytics experts share how exactly to effectively use data and analytics The amount of data sources that are offered is growing each day. For some folks this might ...
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How exactly to set-up a Google Analytics demo account

Unsure about how exactly to utilize Google Analytics? Need some help with how exactly to navigate around it? Figure out how to set-up a GA demo account Jill Quick originally ...
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8 practical ideas to reduce SaaS customer churn

Churn is really a growth and revenue killer but it’s not something occurring once the customer is abandoning you. It is really a customer lifecycle problem, that ought to be ...
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How important are brand’s direct Ecommerce websites?

Chart of your day: New research shows the dynamics of digital marketplaces When developing a digital online marketing strategy, it is important to utilize the analysis time and energy to accurately ...
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How to Create Ads For More Clicks in 2018

With Facebook making some serious changes in 2018, marketers are beginning to look toward other channels for generating attention.I truly believe we’ll see a shift from Facebook to SEM in ...
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Where to find hidden gems in Google Analytics for ecommerce

Learn how exactly to use and transform data into actionable insights to boost your conversions for ecommerce One of the reason why companies fail is they are unacquainted with the ...
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The mystery of data discrepancies finally solved

Why do your Facebook, Google Analytics, AdWords and Bing display entirely different numbers? It’s called Data discrepancies Data discrepancies have become common, and misunderstanding them will cause you to the ...
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The Growth Hacking Cheat Sheet for Beginners

Growth hacking is the mother of all marketing buzzwords. It’s the phrase you’ve probably heard it endlessly from new, edgy startup founders in your network. You’ve probably seen it in ...
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How exactly to use Facebook Messenger being an advertising platform

Messenger apps have a more impressive audience than social networks. Here's how to attain them. Messenger apps are big. The very best four messaging apps - Facebook Messenger, WhatsApp, WeChat, ...
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You Don’t Require a Video for the Website – YOU WILL NEED Video Content for the Brand

A website video is merely the end of the branded-content iceberg Gone will be the days whenever a single video on your own website would assist you to stick out. ...
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A Simple Guide to Understanding and Creating a Website Conversion Funnel

How many articles have you read recently about the “conversion funnel”?Probably a lot. If you regularly read marketing blogs, it can sometimes feel like you’re hearing, seeing, and having the ...
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Email marketing’s ultimate goal – person-first personalization at scale

The four steps of personalization, and just why you need to care in the initial place Consumers decide extremely fast - in just a matter of seconds - if they ...
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Why you need to use Facebook Messenger for marketing

Facebook messenger hasn’t been with us for that long nonetheless it has definitely made the feeling. With 1.2 billion active users, ⅙ of the global population is by using this ...
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Get your voice heard: How exactly to get in touch with influencers

How to attain out and impress potential influencers for the brand People who've the energy to start the doors of professional opportunities for you personally will be the busiest people. ...
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European ecommerce retail benchmarks

Chart of your day: A gradual transition from desktop-first to mobile-first for EU5 ecommerce? comScore has released their EU5 report - detailing the ecommerce trends and benchmarks in Germany, France, Italy, ...
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Searching for a Magento bundle product? – Overview and tips

All you should know concerning the specifics of creation, inventory management, pricing and promotions of Magento bundle products from the certified Magento partner Users commonly mistake a Magento 2 bundle ...
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Longer is Better: A 6 Step Cheat Sheet to Creating Content that Attracts 361,494 Visitors

We have all been there. You spend time and money creating short-and-sweet content for your targeted audience; you drink copious cups of coffee and push out all other daily noise ...
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This Week 12 Development Hacking Techniques YOU CAN TEST

Traditional marketing gets a facelift. Notthe scary kind, where you can't move your eyebrows anymore; however the type or type where you appearance well-rested and a decade younger, and no ...
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97% of Clients Read Online Reviews. Here’s Steps to make Sure Yours are great.

When was the last time you tried a fresh restaurant without the recommendation? If you’re such as me, it’s been some time probably. Everyone you’ve ever met is simply naturally ...
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How to Start Dropshipping from Amazon

How to Start Dropshipping from Amazon – The Definitive Guide When I started dropshipping almost 4 years ago, drop shipping was a fairly unknown business model. Nowadays everyone seems to ...
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How to Fight, Win And Prevent Credit Card Chargebacks for Physical and Digital Product Sales

Accepting credit cards as payment in your business transactions is a very promising concept. You can increase your revenue, your customer base and improve productivity. By simply getting yourself a ...
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How to deal with the long delivery times when dropshipping; case studies

There are a number of ways that drop shippers deal with the long wait time for products from China to the US. The reality of the situation is that you need ...
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8 Simple Steps to Spotting a Fake Influencer

Easy steps to spot a fake influencer! If you want your brand to grow, one of the best ways to achieve such a goal is to work with influencers. The ...
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6 Reasons Your Website Isn’t Making Any Sales

You’ve spent time, energy and money planning your business, developing your product or service, getting your website up, and perhaps running some advertising. You weren’t expecting to immediately dominate your ...
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Ecommerce product descriptions: tried & tested advice

I spend most of my time working in E-commerce, both my own websites and my client's. So I wanted to share some of my personal experience with e-commerce copywriting, this ...
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Cost of starting a drop shipping store

How much does it cost to start a drop shipping business? This is a question I get asked a lot. The startup costs are pretty low, let me break it ...
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How to compete with Amazon when droppshipping from Aliexpress.

A Five-Step Guide to Competing with Amazon Think you can’t compete with Amazon? Think again. Don't get me wrong. I'm not saying you can topple the e-commerce giant from their ...
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Can you use supplier images on your own website?

Online Retailer’s Guide to Photo Copyright Using product or lifestyle images on an e-commerce site without permission from the photograph’s creator or copyright holder is a crime that — in ...
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What Facebooks new algorithm change means for Facebook Advertisers

Last week Zuckerberg unveiled Facebook's biggest algorithm change to date, that favors content from friends and family over posts from business, brands and media. Although publishers are panicking by the loss ...
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